Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
Buyer Psychology of Email Popups
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
Discounting & Buyer Psychology
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.
Legacy Brands Vs. COVID
COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.
Do Long Videos Convert?
You want me to watch a 30-minute video? Are you nuts?
The Psychology of $1 Samples and Why They Work
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
Visualization
Visualization definition: Reinforcing a point using a visual device.
Buyer Psychology of Visuals
Do visuals help drive conversions?
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.