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What do online shoppers think about?

We explore this question on our blog

Product Story Angle Examples

Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.

Rishi Rawat December 19, 2020 Blog Posts Leave a Comment

Buyer Psychology
Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

Boost Conversions Using This Copywriting Trick

Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.

Rishi Rawat November 28, 2020 Blog Posts Leave a Comment

Buyer Psychology
Tivo headline

How to Optimize Conversion Rates and Grow Sales

Tivo headline

As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.

Rishi Rawat December 28, 2020 Blog Posts Leave a Comment

Buyer PsychologyOur Favorites
SheFit Sports Bra

Making Guesses About Your Buyer

SheFit Sports Bra

A good buyer psychology copywriter is like Sherlock Holmes. Surprised? Find out how.

Rishi Rawat November 4, 2020 Blog Posts 3 Comments

Buyer Psychology
Too good to be true example

Too Good to Be True

Too good to be true example

If the reader receives something to be “too good to be true” you can be sure they will not buy from you. This article shares the solution.

Rishi Rawat November 22, 2020 Blog Posts Leave a Comment

Buyer Psychology
Pretend you own the site jerky.com

Questions Before Conversions

Pretend you own the site jerky.com

The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.

Rishi Rawat November 12, 2020 Blog Posts Leave a Comment

Buyer Psychology
Guarantee

Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions

Guarantee

You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.

Rishi Rawat September 27, 2020 Blog Posts Leave a Comment

Buyer Psychology
Buyer Psychology Stories

My Favorite Buyer Psychology Stories

Buyer Psychology Stories

Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.

Rishi Rawat November 21, 2020 Blog Posts 2 Comments

Buyer Psychology
1 minute mark

Paradox of Choice for First-time Buyers

1 minute mark

For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.

Rishi Rawat September 6, 2020 Blog Posts Leave a Comment

Buyer Psychology
Zoomed TryNow button

My Review of TryNow

Zoomed TryNow button

I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.

Rishi Rawat November 6, 2020 Blog Posts 11 Comments

Buyer Psychology
Systen 1 and System 2 eCommerce Priming

Psychology of Ecommerce Sales: Priming

Systen 1 and System 2 eCommerce Priming

If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Buyer PsychologyOur Favorites
You can use Priming to make online shoppers LESS price sensitive.

Price Insensitivity Priming

You can use Priming to make online shoppers LESS price sensitive.

If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.

Rishi Rawat September 29, 2020 Blog Posts Leave a Comment

Buyer Psychology
"Add to Favorites" button on product page (PDP)

Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.

"Add to Favorites" button on product page (PDP)

We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.

Rishi Rawat July 31, 2020 Blog Posts Leave a Comment

Buyer Psychology

Review Count & Buyer Psychology

No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.

Rishi Rawat January 17, 2021 Blog Posts Leave a Comment

Buyer PsychologyProduct Reviews

Buyer Psychology of Email Popups

According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.

Rishi Rawat January 13, 2021 Blog Posts Leave a Comment

Buyer Psychology
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