Boost Conversions Using This Copywriting Trick
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
How to Optimize Conversion Rates and Grow Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
Making Guesses About Your Buyer
A good buyer psychology copywriter is like Sherlock Holmes. Surprised? Find out how.
Too Good to Be True
If the reader receives something to be “too good to be true” you can be sure they will not buy from you. This article shares the solution.
Questions Before Conversions
The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.
We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.
Review Count & Buyer Psychology
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
Buyer Psychology of Email Popups
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
Discounting & Buyer Psychology
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.