Simplicity Is Key in Landing Pages
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
Personalized Urgency
I saw an ad for an interesting product on Instagram. So I clicked it. And landed on this product page which had a message that perfectly related to my behavior and nudged me to take action: A little about us Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how …
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Within 0.01 seconds of landing on peeledsnacks.com this popup appears: Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). In a world where we …
Riding Coattails is Clever
Your #1 goal for a landing page ISNT’T to make a sale. It’s to slow the visitor down.
Clever PPC
Carouselchecks.com has a clever PPC strategy. When you click their ad the landing page has this banner message– This communicates to the ad clicker that the discount was activated by clicking this specific ad (what a lucky coincidence for the clicker). The shopper isn’t told when the coupon code will expire so they’re incentivized to act now (or risk losing …