Personalized Urgency
I saw an ad for an interesting product on Instagram. So I clicked it. And landed on this product page which had a message that perfectly related to my behavior and nudged me to take action:
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Personalized Experiences Convert Better
If your site serves multiple audiences and you try and market to all groups on your homepage you’ll end up with a poorly converting page. Do what gameready.com does. They show this popup:
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Signup Counter
When you go to Basecamp.com they tell you how many people signed up for the product in the last 7 days–
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Signup NOW
Within 0.01 seconds of landing on peeledsnacks.com this popup appears: Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). …
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Sometimes, Adding Friction Improves Conversions
When I landed on llbean.com through a PPC ad I was greeted by this popup– CLICK HERE TO ACTIVATE button could have been eliminated. They could have just shown the SAVE10 coupon code. Normally, reducing steps improves conversions. But in this case, llbean.com is adding friction (the need to click a button to activate coupon code) and it’s …
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Fear Tactics
I clicked on an abt.com PPC (pay per click) ad and this message caught my attention— Notice the Purchasing from an unauthorized seller may invalidate your warranty text. This is a very effective message for a PPC landing page. Why? Because the #1 objective of a PPC landing page is to prevent shoppers from hitting ‘back’ button …
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Riding Coattails is Clever
Fact 1: 100 million people watched the super bowl this year. Fact 2: The shark to the left of Katy Perry made a great impression on popular culture. Fact 3: Revzilla.com knows online shoppers have an attention span of 5 seconds, tops. Fact 4: The one thing revzilla.com wants new site visitors to know is …
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Clever Way to Capture Email
On horse.com this popup appears on landing pages— Couple observations— 1: Well designed. Design matters. 2: Creates sense of urgency via Limited Time ONLY! banner. Could be more effective if they showed dynamic date. Example— Offer Ends [current date + 4]. 3: They use a non-generic promo code (0EC211Y8IJ). This is an important detail because …
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Come out and Say It
3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics. Makes sense so far? Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to …
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Data Breach + Bad Usability = Worst Possible Combo
Target (the retailer) was hacked recently and 110 million customer records were stolen. Target took swift action and offered customers free credit monitoring for 1 year. They sent an email asking customers to visit protectmyid.com and enter their activation code. Let’s think about this from the perspective of a Target customer. They are obviously freaking …
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