As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
Personalized Urgency
I saw an ad for an interesting product on Instagram. So I clicked it. And landed on this product page which had a message that perfectly related to my behavior and nudged me to take action: A little about us Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how …
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Within 0.01 seconds of landing on peeledsnacks.com this popup appears: Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). In a world where we …
Fear Tactics
I clicked on an abt.com PPC (pay per click) ad and this message caught my attention— Notice the Purchasing from an unauthorized seller may invalidate your warranty text. This is a very effective message for a PPC landing page. Why? Because the #1 objective of a PPC landing page is to prevent shoppers from hitting ‘back’ button (and reviewing competing ads). And that’s …
Riding Coattails is Clever
Your #1 goal for a landing page ISNT’T to make a sale. It’s to slow the visitor down.
Clever PPC
Carouselchecks.com has a clever PPC strategy. When you click their ad the landing page has this banner message– This communicates to the ad clicker that the discount was activated by clicking this specific ad (what a lucky coincidence for the clicker). The shopper isn’t told when the coupon code will expire so they’re incentivized to act now (or risk losing …
Nice Landing Page
Though not a huge fan of aggressive discount tactics this example is worth sharing. Search query: Landing page: What I like is that the retailer understands my brand preference and immediately offers a 10% discount. I’ve not even seen the price tag but the upfront discount definitely gets my attention. In the cut-throat world of ecommerce this slight difference has …