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What do online shoppers think about?

We explore this question on our blog

Copywriting Lessons from High School: What debaters can teach us about persuasion

Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.

Rishi Rawat March 24, 2021 Blog Posts 2 Comments

Copywriting Psychology

Storytelling in Marketing: Your Secret to Optimizing Conversion Rates

Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.

Rishi Rawat March 30, 2021 Blog Posts Leave a Comment

Copywriting Psychology
The movie Smurfs 2 can teach us a lot about buyer psychology copywriting

The Art of The Start

The movie Smurfs 2 can teach us a lot about buyer psychology copywriting

On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.

Rishi Rawat October 29, 2020 Blog Posts Leave a Comment

Copywriting Psychology

Conversion Copywriting: Let’s Talk Editing

The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.

Rishi Rawat September 29, 2020 Blog Posts 3 Comments

Copywriting Psychology
Dog Wheelchair from HandicappedPets.com

Personalized Experiences

Dog Wheelchair from HandicappedPets.com

Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.

Rishi Rawat April 1, 2021 Blog Posts Leave a Comment

Copywriting Psychology

Copywriting and Conversions

The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.

Rishi Rawat November 13, 2020 Blog Posts 6 Comments

Copywriting Psychology
The addition of just 5 letters changes the buyer psychology. Hats off to the copywriter.

Small Copywriting Tweaks and Buyer Psychology

The addition of just 5 letters changes the buyer psychology. Hats off to the copywriter.

Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Copywriting Psychology

Marketing and Human Psychology

Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.

Rishi Rawat June 22, 2020 Blog Posts Leave a Comment

Copywriting Psychology
The Sears team knew how to optimize conversion rates

Conversion Copywriting: How to Craft a Product Story That Converts

The Sears team knew how to optimize conversion rates

The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.

Rishi Rawat March 29, 2021 Blog Posts 13 Comments

Copywriting PsychologyOur Favorites

Bad Call-To-Action Example

Words matter. The difference between a great phrase and an average one is 2,000%.

Rishi Rawat June 22, 2020 Blog Posts 1 Comment

Copywriting Psychology

How to Boost Conversions on Your Checkout Page

This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.

Preston Swarthout June 3, 2020 Blog Posts 2 Comments

Copywriting Psychology

What Makes Your Product Better Than Your Competitors? 

Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?

Preston Swarthout June 23, 2020 Blog Posts 8 Comments

Copywriting Psychology

Copywriting Persuasion Strategy: An Example

Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.

And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.

Rishi Rawat June 22, 2020 Blog Posts Leave a Comment

Copywriting Psychology

Annoying Popups

No one likes popups. But there are ways to make yours stand out.

Rishi Rawat June 23, 2020 Blog Posts 5 Comments

Copywriting Psychology
This example from Lighter Capital uses a short copywriting word count, and it's effective

Copywriting Word Count & Its Impact on Conversions

This example from Lighter Capital uses a short copywriting word count, and it's effective

It’s so easy to fall in the trap of writing more words. But there’s a better way.

Rishi Rawat June 22, 2020 Blog Posts 4 Comments

Copywriting Psychology
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