We explore this question on our blog
Ecommerce copywriting within the direct-to-consumer world is always trying to move the potential buyer in one direction—towards a measurable conversion. Traditionally, we think of this as influencing a sale, though there could be other preliminary steps in the sales funnel. [Editor’s Note: It really is all about the SALE!] Regardless of your end goal, there are several popular (and effective) …
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
Tone of Voice is the difference between a closed sale and a lost one. These examples of tone of voice will inspire.
There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …
Sales pitch readability directly impacts your conversion rates. If the reader doesn’t read the whole pitch they will not buy.
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Debating and copywriting might not seem related at first glance– but first glances are often wrong. Let us build the argument.
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
Personalized experiences increase your online sales. A good marketer is able to weave a story that feels like it was made for the reader.
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
