The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Applying Your Sales Pitch
Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.
Copywriting Secret: Demonstrate Expertise
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
Tone of Voice
Tone of Voice is the difference between a closed sale and a lost one. These examples of tone of voice will inspire.
Clever Advertising Idea
There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …
Sales Pitch Readability
Sales pitch readability directly impacts your conversion rates. If the reader doesn’t read the whole pitch they will not buy.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Marketing Ethics: Persuasion Vs Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Debating and Conversion Copywriting
Debating and conversion copywriting might not seem related at first glance– but first glances are often wrong. Let us build the argument.
People Are Drawn to Storytelling
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
Personalized Experiences
Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Marketing and Human Psychology
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.