Website Conversion Trick: Readability
If your sales pitch isn’t readable then nothing else matters. It’s simple, if the reader doesn’t read the whole pitch they will not buy.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Copywriting: Persuasion Vs. Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Copywriting Lessons from High School: What debaters can teach us about persuasion
Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.
Storytelling in Marketing: Your Secret to Optimizing Conversion Rates
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
Personalized Experiences
Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Marketing and Human Psychology
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.
Conversion Copywriting: How to Craft a Product Story That Converts
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Bad Call-To-Action Example
Words matter. The difference between a great phrase and an average one is 2,000%.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
How to Boost Conversions on Your Checkout Page
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
What Makes Your Product Better Than Your Competitors?
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?