Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.

Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.

On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.

Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.

The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.

Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.

Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.

Words matter. The difference between a great phrase and an average one is 2,000%.

This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.

Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?

Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.

And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.

No one likes popups. But there are ways to make yours stand out.

It’s so easy to fall in the trap of writing more words. But there’s a better way.