4 Simple Frameworks to Move the Needle
Ecommerce copywriting within the direct-to-consumer world is always trying to move the potential buyer in one direction—towards a measurable conversion. Traditionally, we think of this as influencing a sale, though there could be other preliminary steps in the sales funnel. [Editor’s Note: It really is all about the SALE!] Regardless of your end goal, there are several popular (and effective) …