Let’s face it, our buyer psychology is self-centered. We see the world from our personal perspective. Therefore, a good marketer is able to weave a story in which the shopper is the star.

Crafting great content is super important, and an artform. No doubt about it. But laying it out properly is just as important. If your content isn’t read, it’s worthless, and you’ll get fired. This means: Bolding when necessary Line breaks when necessary Nice big font size Checkmarks when necessary Highlights when necessary Here is another great article that illustrates the …

The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.

Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.

Words matter. The difference between a great phrase and an average one is 2,000%.

This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.

Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?

Rishi had a great post on his LinkedIn the other day about how marketers use superlatives so much that they’ve lost their effect. This is something I (Preston) thought was a great observation that not enough people are talking about.

Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.

And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.

No one likes popups. But there are ways to make yours stand out.

It’s so easy to fall in the trap of writing more words. But there’s a better way.