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CASE STUDIES
Testing Red versus Blue Buttons is Silly
Some visitors to your product may be sold by your pitch but simply didn't plan to buy today. What is a marketer to do in that situation? Find out.
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BakingSteel is the world's best home pizza solution. We applied an overlooked copywriting tactic and increased product page sales by 46%. The client wasn't prepared and the product went out of stock. That's a good problem.
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Address the issue of shoppers not knowing what makes Connecting Threads special and, as a result, increase conversion rates across all product pages.
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One of the most popular BOGO offers on GetMaineLobster.com is their Buy 10 Maine Lobster Tails (3-4 oz), Get 10 Free. The client wanted to know if there was a way to convert more new buyers.
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Giesswein.com is huge in Europe but new to the US. They specialize in running shoes made of Merino wool. Most runners have NEVER tried a woolen runner. We had a 2 fold challenge: first, educate, then convert. So we applied buyer psychology and registered a 29% lift. Video inside.
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Price elasticity states that if prices go down sales will go up. By that logic, if a product is free its conversion rate is as high as it could possibly be. But that's not the whole story. By applying principles of buyer psychology you can take it even higher.
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Increase conversion rates for HandicappedPets' flagship product—Walkin’ Wheels dog wheelchairs.
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To increase call-ins to HandicappedPets.com's customer service team, which converts 52% of their calls.
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One of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page's conversion rate by optimizing the copy.
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Address price sensitivity by getting shoppers to see the value in and the additional savings provided by Legacy Food Storage's emergency food.
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Improve the shopper’s experience on the category pages and drive more traffic into the product pages.
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Increase traffic to Oliver Cabell's Shopify checkout page by educating shoppers on the company’s business model and competitive pricing.
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Two types of visitors land on your product page: methodical shoppers and impulsive shoppers. Methodical shoppers need all the details. Impulsive shoppers just want the most important stuff. How does one design to maximize conversions for both groups? See this 30.56% lift case study.
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One of the best-sellers on Silverfernbrand.com is the Ultimate Probiotic Supplement. Our goal was to increase sales of this probiotic by optimizing the product page.
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For ZQuiet, no page is as important as their anti-snoring mouthpiece product page. This product alone drives the BULK of overall sales. Our goal was to laser focus and massively improve conversion rates. See how we did it.
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