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CASE STUDIES
Testing Red versus Blue Buttons is Silly
Search CRO case studies on Google and you are bound to find examples that show how moving something from this location to that location magically lifted conversions rates by 22%.
This isn’t really how conversion optimization works. At least, it isn’t how we do it. Our whole philosophy is to think about the two types of buyers who visit your site (skimmers and diggers) and present to them content that will appeal to their buyer psychology.
On this page you’ll find case studies where we use smart logic to target Diggers (CanvasPrints), case studies where we reduce the price sensitivity of shoppers (LegacyFoodStorage), case studies where we target just the mobile page because that’s where the client is generating 91% of their sales (ZQuiet), and 14 other unique experiments.
There are 1,000 of CRO agencies in the world, not one of them is using the techniques we discuss on thos page. If you spend 30 minutes going through the top 6 CRO case studies listed on this page you will increase sales by 20%.
Tiege.com was already doing really well. They wanted to see how much further test to paid search landing page could be pushed.
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Stix is on a mission to disrupt the golfing game. Consumers don't just buy a new golf club. A lot goes into that purchase.
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This client's viral video was driving a ton of traffic to their bestseller page. Our job was to convert that traffic...
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HandicappedPets has a product category responsible for 50% of their sales. We couldn't ignore the other half. How did we boost those sales?
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Since HandicappedPets released their life-changing pet wheelchairs, others have entered the market. But the landing page didn't provide enough information for new shoppers, so we had to make big changes.
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Increase conversion rates for HandicappedPets' flagship product—Walkin’ Wheels dog wheelchairs.
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To increase call-ins to HandicappedPets.com's customer service team, which converts 52% of their calls.
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One of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page's conversion rate by optimizing the copy.
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CanvasPrints.com is operating in a highly competitive space. To win, they needed to do something extra special. Here's what happened.
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Two types of visitors land on your product page: methodical shoppers and impulsive shoppers. Methodical shoppers need all the details. Impulsive shoppers just want the most important stuff. How does one design to maximize conversions for both groups? See this 30.56% lift case study.
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Price elasticity states that if prices go down sales will go up. By that logic, if a product is free its conversion rate is as high as it could possibly be. But that's not the whole story. By applying principles of buyer psychology you can take it even higher.
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For ZQuiet, no page is as important as their anti-snoring mouthpiece product page. This product alone drives the BULK of overall sales. Our goal was to laser focus and massively improve conversion rates. See how we did it.
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Medical devices are extremely complicated devices. So how is a marketer to make a pitch and close the sale in under 3 minutes? Find out.
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Giesswein.com is huge in Europe but new to the US. They specialize in running shoes made of Merino wool. Most runners have NEVER tried a woolen runner. We had a 2 fold challenge: first, educate, then convert. So we applied buyer psychology and registered a 29% lift. Video inside.
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Some visitors to your product may be sold by your pitch but simply didn't plan to buy today. What is a marketer to do in that situation? Find out.
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BakingSteel is the world's best home pizza solution. We applied an overlooked copywriting tactic and increased product page sales by 46%. The client wasn't prepared and the product went out of stock. That's a good problem.
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Address the issue of shoppers not knowing what makes Connecting Threads special and, as a result, increase conversion rates across all product pages.
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One of the most popular BOGO offers on GetMaineLobster.com is their Buy 10 Maine Lobster Tails (3-4 oz), Get 10 Free. The client wanted to know if there was a way to convert more new buyers.
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Address price sensitivity by getting shoppers to see the value in and the additional savings provided by Legacy Food Storage's emergency food.
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Improve the shopper’s experience on the category pages and drive more traffic into the product pages.
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Increase traffic to Oliver Cabell's Shopify checkout page by educating shoppers on the company’s business model and competitive pricing.
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One of the best-sellers on Silverfernbrand.com is the Ultimate Probiotic Supplement. Our goal was to increase sales of this probiotic by optimizing the product page.
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We hope you had a chance to spend time with the CRO case studies on this page.
We've spent the last 13 years in our marketing lab, experimenting on online shoppers. We've learned a crap ton and are ready to share those learning.
We want more marketers and CEOs to know about it.
Eventually, we'll make this into a book. If you want to get an unfair advantage over your competitors now is the time to steal our ideas because once they are published the cat will be out of the bag 
for all to see.
Each chapter in our forthcoming book will feed into the next. Click the link that best describes where you want to start the story:
Chapter 1: is all about conversation rate optimization (CRO). It talks about the history of CRO, statistics of CRO, and describes how most agencies do CRO. We need to describe how most are doing it before we reveal our process, which happens in Chapter 4.
Chapter 2: For every 1,000 product pitches encountered the shopper buys one item (and we're being generous). If you want the consumer to choose your product your need to understand their selection criteria– you need to understand their buyer psychology. Marketers who nail this will always outrun their peers.
Chapter 3: Conversion optimization work typically focuses on design and layout changes. We don't limit ourselves to design and layout. Through extensive experimentation, we realized that the thing that moves the conversion needle 
are the words and ideas being expressed on the page. Therefore, conversion copywriting is where it's at.
Chapter 4: Marketers make a fatal mistake. They focus on optimizing the whole site. We focus on the tip of the spear. The most important page on your entire site is your product page. To understand why this is, read this post: Product Page Optimization.