Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. I never knew this Rishi. Very excellent research and thanks for sharing it. It’s like they are looking at the long term picture, not short term gain. Love it. Now I have to figure out how to do it on my website!

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