Product Page Intent: Research Versus Buy
While the goal is always to maximize conversions of shoppers in buy mode we need a strategy to convert folks in research mode, too.
How I Became the Product Page Guy
The origin story of how I became the product page guy and how my story can make you 20% in revenue.
Why Focus on Product Pages?
There is no doubt that the most important page on your site is the product page. In this post we explain why using simple visuals.
Why Focusing on Converting First-Time Buyers Really Matters
There are so many levers in marketing. It can get overwhelming. Therefore, my advice is to focus on just one: converting first-time buyers.
eCommerce Switch Behavior
In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.
How to Optimize Conversion Rates and Grow Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
How To Develop A Product Story
It’s simple: inventions with a powerful product story are the ones that sell. This how-to guide will reveal the step by step process.
Content Design
You have a great story. Content design will ensure people who see your story will read it from the opening to the closing.
Using Active Participation on Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Conversion Copywriting: How to Craft a Product Story That Converts
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
Implied Marketing vs. Stated Marketing
Want to see how subtle marketing messages perform better? Read on …
How to Maximize Conversion Rates
If site visitors don’t interact with your main call-to-action (CTA) it’ll really hurt conversions. Conversion boosting trick inside.