When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Collecting Product Reviews
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
“Is My Marketing Working?” Rethinking Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Why Discounting Is Bad: How It Impacts Buyer Psychology and How to Do It Right
Discounting is not a good idea because it changes the buyer psychology. Let us show you 4 ways in which discounting hurts and the 1 way to do it right.
Copywriting and Conversions
The job of a copywriter is to understand the psychology of an online shopper. Copywriters who understand buyer psychology, win.
Small Copywriting Tweaks and Buyer Psychology
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Making Long-Form Content Mobile Friendly
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
Conversion Copywriting: The Formula That Unlocked Conversions
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
Are Your Best Sellers Getting the Most Traffic?
If your best-sellers are not seen by most site visitors then you definitely have a problem. Luckily we can use buyer psychology to fix that.
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