Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
Content Consumption
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
The Frictionless Process
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
Focus on Just One Thing
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically Different Ideas
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.
DTC Sites With Great Copy
This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.
The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Conversion Copywriting: Strategies That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Marketing Secrets
We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 🧪. And then …. we cracked it.
How Using Feedback Beacons Is Basically Cheating
Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
A/B Testing in Marketing– An Overview for a Marketer
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
Write Your Long-Form Sales Pitch
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Product Page Optimization Secret: Micro-Improvements
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.