Future of eCommerce
It’s hard to predict what will happen 2 weeks from now, let alone next year.
But when it … Continue Reading
Million Dollar Email Idea for Zappos
Here is a conversation that happens more often than I’d like:
Me: Honey, why are you returning 5 … Continue Reading
Copy, Copy, Copy
In our constant search for clever ideas to convert potential buyers, we sometimes forget the persuasive power of … Continue Reading
System 1 vs. System 2
As far as I’m concerned the key to developing an edge in marketing lies in our understanding of … Continue Reading
Case Against Marketing Automation in 2019
Automation is everywhere. And there is this insane rush to automate more and more of marketing.
The big … Continue Reading
Humor as a Conversion Strategy
Marketers have many tools in their toolkit. Humor is one of them. And sometimes humor gets us results … Continue Reading
Using Video in Popup
Lagos.com does something different in their newsletter popup. They show an animated video of their beautiful jewelry:
This … Continue Reading
Maximizing Email Signups
Often, our click happy fingers act too fast. We sometimes realize what happened after the action.
Clicking close … Continue Reading
Clever Way to Increase Lead Submissions
Businesses are constantly trying to reduce the amount of friction on their lead capture forms by asking fewer … Continue Reading
Email Sign Up Idea
When site visitors encounter something expected they slow down and curiosity spikes.
Let’s say you’re looking for ways … Continue Reading