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What do online shoppers think about?

We explore this question on our blog

What is Your Point of View?

Point of View (POV)

What is Your Point of View?

You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.

Rishi Rawat January 15, 2023 Blog Posts Leave a Comment

Our Favorites
Content Consumption Caviar

Content Consumption

Content Consumption Caviar

There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.

Rishi Rawat January 22, 2023 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites

CHAPTER 4.5: The Bottom Line

People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.

Rishi Rawat November 1, 2022 Blog Posts

Our FavoritesProduct Page Ideas

The Frictionless Process

This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.

Rishi Rawat January 25, 2023 Blog Posts Leave a Comment

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Ted Williams

Focus on Just One Thing

Ted Williams

Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.

Rishi Rawat January 16, 2023 Blog Posts Leave a Comment

Our Favorites
Radically Different Ideas

Radically Different Ideas

Radically Different Ideas

Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.

Rishi Rawat October 27, 2022 Blog Posts 2 Comments

Conversion CopywritingOur Favorites
DTC Sites With Great Copy

DTC Sites With Great Copy

DTC Sites With Great Copy

This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.

Rishi Rawat January 23, 2023 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Nine truths about online shoppers

The 9 Truths About Online Shoppers

Nine truths about online shoppers

There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.

Rishi Rawat January 14, 2023 Blog Posts 2 Comments

Copywriting PsychologyOur Favorites
Conversion Copywriting Strategies

Conversion Copywriting: Strategies That Will Make You $$$

Conversion Copywriting Strategies

The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.

Rishi Rawat December 9, 2022 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Marketing Secrets

Marketing Secrets

Marketing Secrets

We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 đź§Ş. And then …. we cracked it.

Rishi Rawat November 15, 2022 Blog Posts 6 Comments

Buyer PsychologyOur Favorites
Feedback Beacons

How Using Feedback Beacons Is Basically Cheating

Feedback Beacons

Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.

Rishi Rawat November 21, 2022 Blog Posts Leave a Comment

Our Favorites
How Long Should a Product Description Be?

Tell Me More About Skimmers and Diggers

How Long Should a Product Description Be?

Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.

Rishi Rawat January 10, 2023 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
A/B testing in marketing

A/B Testing in Marketing– An Overview for a Marketer

A/B testing in marketing

A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

Our Favorites
Long-form Sales Pitch

Write Your Long-Form Sales Pitch

Long-form Sales Pitch

It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.

Rishi Rawat January 11, 2023 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Micro-Improvements

Product Page Optimization Secret: Micro-Improvements

Micro-Improvements

Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.

Rishi Rawat January 10, 2023 Blog Posts Leave a Comment

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