How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
CRO Copywriting: The Formula That Unlocked Conversions
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
Don’t Bother Guessing
We spend so much time trying to guess what the user would like. And then we guess on their behalf. And 50% of the time, we’re wrong.
We’ve invented something new.
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Fitting Long-Form Content on a Page
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Having a Compelling Offer
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
5 Ways to Fix Leaks WITHOUT a Redesign
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
Converting First-Time Buyers
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
The Most Impactful Ideas Are Bold Ideas
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
Academic vs. Reality
Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.
Social Proof Experiments
Sometimes, it makes sense to go in the opposite direction of the crowd.
Exit-Intent Discount (A.K.A. Digital Begging)
Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.
Annoying Popups
No one likes popups. But there are ways to make yours stand out.
Price Seems Too Good to Be True? See How to Combat Price Sensitivity
By using our CRO tactic “Narrative Control”, you can address price sensitivity and encourage your shoppers to convert.