Why focusing on converting first-time buyers really matters
There are so many levers in marketing. It can get overwhelming. Therefore, my advice is to focus on just one: converting first-time buyers.
Copywriting Lessons from High School: What debaters can teach us about persuasion
Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.
eCommerce Switch Behavior
In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.
Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
How to Optimize Conversion Rates and Grow Sales
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
How To Develop A Product Story
It’s simple: inventions with a powerful product story are the ones that sell. This how-to guide will reveal the step by step process.
Content Design
You have a great story. Content design will ensure people who see your story will read it from the opening to the closing.
Latest eCommerce Innovation: Active Participation
eCommerce innovation has revolutionized the world. But eCommerce has one huge flaw: it’s one-directional. Beak-through idea inside.
Psychology of Ecommerce Sales: Priming
If you are a marketer in ecommerce you need to fully understand the power of priming. It’s a game changer.
Conversion Copywriting: How to craft a product story that converts
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
Boost Conversions with Marketing Call to Actions (CTAs)
If site visitors don’t interact with your main call-to-action (CTA) it’ll really hurt conversions. Conversion boosting trick inside.