Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
We explore this question on our blog
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.
This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 đź§Ş. And then …. we cracked it.
Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.