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What do online shoppers think about?

We explore this question on our blog

How Long Should a Product Description Be?

Tell Me More About Skimmers and Diggers

How Long Should a Product Description Be?

Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Applying Your Sales Pitch

Applying Your Sales Pitch

Applying Your Sales Pitch

Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.

Rishi Rawat May 19, 2022 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites

Sales Pitch Construction Kit

Building your sales pitch is the most important aspect of marketing. Most marketers don’t get this (they think it’s a sales function).

Rishi Rawat May 13, 2022 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites
A/B testing in marketing

A/B Testing in Marketingโ€“ An Overview for a Marketer

A/B testing in marketing

A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.

Rishi Rawat May 9, 2022 Blog Posts Leave a Comment

Our Favorites
Long-form Sales Pitch

Long-form Sales Pitch

Long-form Sales Pitch

It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.

Rishi Rawat May 12, 2022 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Looking for the ultimate CRO hack? You need to see the video in this post. It will change your mind. It uses a trick debaters use.

Rishi Rawat May 3, 2022 Blog Posts Leave a Comment

Our Favorites
Micro-Improvements

Product Page Optimization Secret: Micro-Improvements

Micro-Improvements

Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.

Rishi Rawat May 20, 2022 Blog Posts Leave a Comment

Our Favorites
Conversion Trick of Softening

Try This Unique Conversion Copywriting Approach: Softening

Conversion Trick of Softening

A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.

Rishi Rawat April 29, 2022 Blog Posts Leave a Comment

Our Favorites
Demonstrate Expertise

Copywriting Secret: Demonstrate Expertise

Demonstrate Expertise

To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites
AB Testing Strategy

A/B Testing Strategyโ€“ The Process

AB Testing Strategy

It took me 13 years to discover this A/B testing strategy. It has three simple parts and this post is all about those 3 ideas.

Rishi Rawat May 5, 2022 Blog Posts Leave a Comment

Our Favorites

Infomercial Versus Brand Marketing Versus Conversion Optimization

It’s a polarizing topic. Some marketers love infomercials and brand marketers rate then. Is there a middle ground? Yes.

Rishi Rawat March 5, 2022 Blog Posts 2 Comments

Our Favorites
Selling Angles

Conversion Secret: Selling Angles

Selling Angles

Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.

Rishi Rawat May 13, 2022 Blog Posts Leave a Comment

Our Favorites
Choreographed Experiences

Choreographed Experiences

Choreographed Experiences

Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.

Rishi Rawat May 3, 2022 Blog Posts 11 Comments

Our Favorites
Case Against User Research

Case Against User Research: Our Controversial Take

Case Against User Research

Marketers love user research. But should you invest in it? We make this a case against it. Read this article.

Rishi Rawat May 5, 2022 Blog Posts Leave a Comment

Our FavoritesUser Research

The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State

Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.

Rishi Rawat May 4, 2022 Blog Posts Leave a Comment

Our Favorites
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