Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
Applying Your Sales Pitch
Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.
Sales Pitch Construction Kit
Building your sales pitch is the most important aspect of marketing. Most marketers don’t get this (they think it’s a sales function).
A/B Testing in Marketing– An Overview for a Marketer
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
Long-form Sales Pitch
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Ultimate Conversion Rate Optimization (CRO) Hack
Looking for the ultimate CRO hack? You need to see the video in this post. It will change your mind. It uses a trick debaters use.
Product Page Optimization Secret: Micro-Improvements
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.
Try This Unique Conversion Copywriting Approach: Softening
A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.
Copywriting Secret: Demonstrate Expertise
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
A/B Testing Strategy– The Process
It took me 13 years to discover this A/B testing strategy. It has three simple parts and this post is all about those 3 ideas.
Infomercial Versus Brand Marketing Versus Conversion Optimization
It’s a polarizing topic. Some marketers love infomercials and brand marketers rate then. Is there a middle ground? Yes.
Conversion Secret: Selling Angles
Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.
Choreographed Experiences
Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.
Case Against User Research: Our Controversial Take
Marketers love user research. But should you invest in it? We make this a case against it. Read this article.
The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State
Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.