The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Conversion Copywriting: Strategies That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
A/B Testing in Marketing– An Overview for a Marketer
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
Write Your Long-Form Sales Pitch
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Product Page Optimization Secret: Micro-Improvements
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.
Softening
A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.
Copywriting Secret: Demonstrate Expertise
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
Product Landing Page Examples
Instead of giving multiple product landing page examples I’m going to give you just one definitive example that’ll make you a lot more $$$$.
Building An Effective A/B Testing Strategy
It took me 13 years to discover this A/B testing strategy. It has three simple parts and this post is all about those 3 ideas.
Infomercial Versus Brand Marketing Versus Conversion Optimization
It’s a polarizing topic. Some marketers love infomercials and brand marketers rate then. Is there a middle ground? Yes.
Conversion Secret: Selling Angles
Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.
Choreographed Experiences
Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.
Conversion Copywriting Without User Research: Our Controversial Take
Marketers love user research. But should you invest in it? We make this a case against it. Read this article.
The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State
Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.