Online marketers know this, the key to winning online is getting more email signups. But how’s that possible?
Using gamification to boost email signups
Shoppers have been trained to gloss over marketing messages, which means most will close this popup without noticing the 20% off coupon:
If I was working for BabyBrezza here is what I would have done …
To engage the user, slow them down, and notice the discount rate we’re using Challenge tactic. In our concept, this is the popup message the user will see:
This is what is shown when the dropdown is clicked:
This is what we show when someone makes the wrong selection (very few will make the wrong selection):
And this is what we show when the user makes the right selection (most will get it right on the first try):
And when the user clicks Sign Up they’ll be shown the signup fields:
Compared to the original popup our concept has more steps, which might feel like it’s adding friction. But remember, all friction isn’t bad. Sometimes one needs to add friction to slow the user down so our marketing message has time to sink in.
A little about us
Thank you for reading this article about getting more email signups. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. Once we’ve understood how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
Other buyer psychology-based eCommerce conversion ideas
If you liked this article you’ll love our other ideas: