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Our Idea Diary
- Your Most Important Conversion Goal
- How to Write Product Description That Sells (with Example) See all articles
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If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Our Design
The question of design was a struggle. On one hand, we love beautifully designed things. On the other, as professional optimizers, we know design can distract from the words on a screen. In the end, words won.
Our Views on Ethical Use
Neuromarketing is powerful. If used inappropriately it can be used to manipulate buyers.
As marketers, our job is to influence shoppers to buy our product or service. But using misinformation is out of the question. The buyer has to be at a level playing field. Information asymmetry (where the marketer knows a lot more than the buyer) is a problem.
As an agency, we reserve the right to choose who we work with (and you have the same right when hiring us).