What's your name?
Researchers analyzed 130 million eCommerce visits.
Shockingly, the average time on site was 2 minutes 37 seconds.
And this number is getting worse each year.
It's incredibly hard to convert a new visitor in under 3 minutes.
The only solution is to somehow earn more quality time with the buyer.
Quality time directly corresponds to higher conversion rates.
The most important page in the entire site is your product page.
How come? Because when a user reaches the product page they are telling us, “I see all you have to offer and this, right here, is what I’m most interested in.”
After A/B testing hundreds of combinations we discovered the best way to earn more quality time and improve Shopify conversions is by presenting a compelling product story.
A Product Story is a special kind of story that makes the visitor fall in love with your invention.
The marketer's job is to tease out the product story and breathe life into it.
There are 2 aspects of a product story:
“Why we exist”
Your backstory. Where it all started. The spark that lit the flame.
“Why this product must exist”
The focus now shifts to the invention and builds a watertight case for why this is the best product in the world for a very specific customer. Your vision for the future.

Giesswein Bestseller Sales Up 29.28%
Client: Giesswein.com

Popups Suck; This Technique Is 6.7x More Effective
Client: BAKINGSTEEL.COM
