The question of design was a struggle. On one hand, we love beautifully designed things. On the other, as professional optimizers, we know design can distract from the words on a screen. In the end, words won.

Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.

It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.

Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.

Let's use marketing for good.