When I started, my core thesis was that higher ticket purchases are rational. After 8 years and 212 experiments (seen by over 1.2 million prospective buyers), we know nearly all purchase triggers are emotional.
This is good news because it means we can influence buyers. What's even better news is that you need just 11 triggers to get shoppers over the hesitation hump. Here is our formula:
When I started, my core thesis was that higher ticket purchases are rational. After 8 years and 212 experiments (seen by over 1.2 million prospective buyers), we know nearly all purchase triggers are emotional.
This is good news because it means we can influence buyers. What's even better news is that you need just 11 triggers to get shoppers over the hesitation hump. Here is our formula:
Story
Trust
Price
Cognitive Ease
Novelty
Play
Serendipity
Power
Choreographed Experience
Focus
Small Ask
Trust
Cognitive Ease
Play
Power
Focus
Story
Price
Novelty
Serendipity
Choreographed Experience
Small Ask
It's OK if your product is more expensive than competitors. You just need to be able to explain your pricing strategy.
Short form and long form content have their place. If you're selling a complex item or something that requires a lot of explanation don't be shy to use long form content despite what 'web experts' advice.
Your site visitors are 5X more distracted than you are this minute. Having an element on page isn't good enough, you need to ensure it's seen.
We love to cross-sell/up-sell whenever possible. Is this always wise?
None of our clients enjoy offering free shipping because they assume that'll lead to lower net profits. This test challenges that theory.
In this test we created a new call-to-action for newsletter signup that did two things:
1. Showed social proof for confidence.
2. Added a sense of urgency (dynamic date).
Site visitors, especially first time potential buyers, are a jittery group. They can get intimidated easily.
Every test has a specific end objective, and this is what one needs to measure. If your end objective is driving overall sales don't just look at conversion rates, also measure average order value.
We love having everything above the fold. Is that always necessary? This test proves it isn't.
The convention is to cram as much as possible in dropdown menus. This test proves that's not always a good idea and shows how less can drive more sales.
CEO
Scottevest.com
$50+ million in annual sales
President
Handicappedpets.com
"...after about 3 weeks the results came in. People who went to the page Frictionless Commerce designed, compared to people who went to my older page, resulted in a 10% increase. Well, frankly, that related, for that particular page, to $86,000 a year in increased sales. Wonderful. Measurable results, he did the leg work, he knew what he was doing..."
President
Brownwoodacres.com
"As the owner of Brownwood Acres Foods, Inc., I am always looking for ways to increase sales and conversions online. When I hired Rishi Rawat and Frictionless Commerce, I was skeptical of the firms ability to improve conversions. Boy, was I wrong!
By using A-B testing and Rishi's design changes, we have seen conversions improve by as much as 20%. The cost involved in implementing these changes is really pennies compared to the dollars that it produces. Thanks Frictionless Commerce!"
Director of Marketing
Preparewise.com
"We have been using Frictionless Commerce for well over a year now, and the results we've gotten have paid for themselves many, many times over. We test an awful lot of different strategies, services and tools to either drive more traffic and / or get it to convert better. It's quite uncommon for us to get such a strong ROI as Frictionless has provided..."
While it's amazing to be able to sit in Michigan and work so closely with clients, we make it a point to meet face-to-face once a year.
Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience.
Here is my story:
Here is the Amazon listing page: https://www.amazon.com/s/ref=nb_sb_ss_i_4_11?url=search-alias%3Daps&field-keywords=fever+tree+naturally+light+tonic+water&sprefix=fever+tree+%2Caps%2C198&crid=1EXDTAORECG8S
Thanks for taking the time to explore our site. Whether you need help improving conversions
or just want to have a general chat about them, we'd love to hear from you.
We can be reached at hello@frictionless-commerce.com or 734-788-8555
OR
You can add a call time directly on our calendar. It's super easy. Follow the steps on this page: meetme.so/RishiRawat
Frictionless Commerce LLC, 7504 Roxborough Ln, Grand Ledge, MI 48837
