Ultimate Email Nurture Campaign Guide
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
Simple Newsletter Signup Idea
Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
Creative Way to Get More Email Signups
On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.
April 1st Email
How can retailers leverage the prank aspect of April 1st? Here is a great example from Solostove.
Personalized Email Content: Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
Email Conversations: #1 Idea for Email Marketing Results $$$
eCommerce marketers are constantly looking for automated email marketing hacks. This article talks about a very un-automated solution that works.
How to Use Serendipity in Email Marketing
Serendipity is one of the 16 conversion tactics. It has two sub-categories: Luck and Clairvoyance. Luck creates the sense that the user is lucky to have come across something on the page. Clairvoyance creates the sense that the seller predicted something about the user. This email from TicketMaster is a great example of Luck within Serendipity: Video: The email: Why …
We All Make Mistakes
I’m not sharing this to bash the Federal Trade Commission (FTC). I’m sharing it to demonstrate how easy it is to make a mistake. Basically, someone in their IT department needs to configure outgoing email (DKIM and SPF):
Email Signup Trick
Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique. Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each …
Reverse Psychology … It Works
The best way to have your audience take action is to casually ask them to keep a secret:
Your Free Sales Army
Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not …
Please Don’t Unsubscribe (Video Request)
When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:
Using Email for Word-of-mouth Marketing
It’s expensive to spend money to acquire a new customer. What if we could use an existing customer to generate word-of-mouth marketing for us? You’ll love this idea.
Is It a Good Idea to Send a Followup Email?
Question: I want to send my mailing list a special discount that will run just 5 days. If I send discount notification email on day 1 and “last day” email on the 5th day what kind of sales lift could I get with “last day” email? Answer: 2.3x
Signup NOW
Within 0.01 seconds of landing on peeledsnacks.com this popup appears: Like, the page hasn’t even fully loaded and the popup is in my face. Is that the best tactic? What do you do when you get startled? I know what I do: I get out of the way (in this case I click the [x]). In a world where we …