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We All Make Mistakes

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I’m not sharing this to bash the Federal Trade Commission (FTC). I’m sharing it to demonstrate how easy it is to make a mistake. Basically, someone in their IT department needs to configure outgoing email (DKIM and SPF):

Email Signup Trick

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Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique. Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each …

If You Want Feedback Remove All Friction

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Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot and notes below screenshot: Love this email for 4 critically important reasons: 1: It’s personalized to my actual behavior (“why have you not used Lyft since 6/14.”) 2: Headline makes it clear this is a quick email (“One-Minute Feedback”). 3: I just …

Why I Love eCommerce …

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… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human powered flight price alert system. But what makes it stand …

Your Free Sales Army

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Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not …

Using Email for Word-of-mouth Marketing

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Word-of-mouth marketing is so powerful. But it’s hard to get right. Here is an idea I thought up: DANAT is a gourmet chocolate manufacturer (not a real company). Their fans absolutely love them but only 0.005% of chocolate lovers in the US even know of DANAT. DANAT could spend on spray and pray marketing but they want to use their marketing dollars wisely. DANAT wants …

Super Cool Order Confirmation Email

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Order confirmation emails are boring.  And the reason is simple: order confirmation emails are generated after the customer has given up their credit card info.  So why bother making it cool or interesting?  That’s what the retailer is thinking, anyway. But that isn’t how CDbaby.com thinks.  Here is their order confirmation email: Thanks for your order with CD Baby!   …