April 1st Email
April 1st a good time for retailers to have some fun with customers. But it needs to be … Continue Reading
We All Make Mistakes
I’m not sharing this to bash the Federal Trade Commission (FTC). I’m sharing it to demonstrate how easy … Continue Reading
Email Signup Trick
Every site shows an email signup popup, and 98% of users click the close button. Why? Because the … Continue Reading
If You Want Feedback Remove All Friction
Received this great email from Lyft asking why I hadn’t used the service in a while. See screenshot … Continue Reading
Reverse Psychology … It Works
The best way to have your audience take action is to casually ask them to keep a secret:… Continue Reading
A NO Isn’t a NO for Everything
You may have a subscriber who subscribes to your newsletter and then unsubscribes. You could just let them … Continue Reading
Why I Love eCommerce …
… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me … Continue Reading
Quizzes Convert
Threadless.com regularly runs 30% off deals. They used a different hook in their latest email. I love this … Continue Reading
Your Free Sales Army
Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce … Continue Reading
If You Have a Sense of Humor, Use It
Hat tip to Paige Kusmierz for sharing this great Spirit Airlines (spirit.com) email blast. Love their sense of … Continue Reading