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Selling 18th Century Items Using YouTube

Rishi Rawat Blog Posts 4 Comments

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly attributed to these clever videos? …

Williams-sonoma.com Adds Talking Pictures

Rishi Rawat Blog Posts 2 Comments

Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …

Halloween Costumes With Video

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BuyCostumes.com started using video on their site last year. Back then it looked clunky and force fitted. 365 days later they have developed a better integrated experience. Video is still used for only popular items but customers seem to like the new site experience better because according to compete.com the ‘Attention’ on the site has gone up 7% from the …