If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can …
Continue reading “Unique Chat Prompt”
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When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed: You can see this page live here: https://spc.gc.epsilon.com/optout/OptOut.aspx
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If you have an asset that is spectacular but is only seen by 10% of site visitors then you’re the one at fault (because you are failing to use your asset). For Owlet their core asset is a 3:40 minute video that starts off with 3 mothers describing how Owlet saved their baby’s life. But …
Continue reading “The First 2 Seconds”
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Once you’ve successfully attracted, engaged and converted someone the next logical step is to inspire them to invite their friends. Pebble is a watch company. They’ve created a video that’s targeted to people who own a Pebble. The video introduces a new, more classic design, and requests Pebble fans to spread the word–
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Your story matters, especially for first time visitors. This isn’t an opinion, it’s data fact. Inc. 500 award winner (#1 in travel category) Regal Wings knows this, which is why when you land on their site regalwings.com you’re shown this floating tab— I love floating mini tabs because they take up very little screen space but are …
Continue reading “Message from Our CEO”
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Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created— Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. …
Continue reading “Commercials Don’t Have to Be Expensive”
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Supportsockshop.com uses a virtual greeter on their homepage— On your first visit the greeter reads a standard welcome script, lists brands carried and assures lowest prices. But if you exit and return to site her message changes to, “Still browsing? Confused about different compression levels and styles? Call us toll-free at (877) 330-5900. Speak to …
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We all know About Us page write-up is a big conversion catalyst. Know what’s better than About Us write-up? How about an About Us video? This is how retroplanet.com does theirs–
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Many e-tailers have a virtual greeter on their homepage: What’s unique about how supportsockshop.com uses their virtual greeter is this: on your first visit the greeter reads a standard welcome script, lists brands carried by supportsockshop.com and assures lowest prices. But if you exit and return her message changes to, “Still browsing? Confused about different …
Continue reading “Virtual Greeter + Cookie”
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If you like seeing how ideas develop at Frictionless Commerce, you'll like our YouTube channel. It's where we explore totally new (and sometimes crazy) ideas on converting first time buyers. Our ideas are rooted in consumer psychology. Watch a few videos and if you like what you see, subscribe so you never miss a video. Take me to the channel.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.