If Internet ads were salesmen:

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly attributed to these clever videos? …

This fascinating 53 minute video talks about how the brain makes decisions (economic and moral)–

Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …