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Unique Chat Prompt

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Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some sites show a persistent floating chat prompt or pop open a chat message that says something like, “We can help you …”. These tactics …

The First 2 Seconds

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If you have an asset that is spectacular but is only seen by 10% of site visitors then you’re the one at fault (because you are failing to use your asset). For Owlet their core asset is a 3:40 minute video that starts off with 3 mothers describing how Owlet saved their baby’s life.  But Owlet doesn’t bury this video …

Video Word of Mouth

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Once you’ve successfully attracted, engaged and converted someone the next logical step is to inspire them to invite their friends. Pebble is a watch company. They’ve created a video that’s targeted to people who own a Pebble.  The video introduces a new, more classic design, and requests Pebble fans to spread the word–

Message from Our CEO

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Your story matters, especially for first time visitors.  This isn’t an opinion, it’s data fact.  Inc. 500 award winner (#1 in travel category) Regal Wings knows this, which is why when you land on their site regalwings.com you’re shown this floating tab— I love floating mini tabs because they take up very little screen space but are hard to miss.  For their …

Commercials Don’t Have to Be Expensive

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Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created— Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the …

Virtual Greeter

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Supportsockshop.com uses a virtual greeter on their homepage— On your first visit the greeter reads a standard welcome script, lists brands carried and assures lowest prices. But if you exit and return to site her message changes to, “Still browsing? Confused about different compression levels and styles? Call us toll-free at (877) 330-5900. Speak to our experienced certified fitters. I’m …

Virtual Greeter + Cookie

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Many e-tailers have a virtual greeter on their homepage: What’s unique about how supportsockshop.com uses their virtual greeter is this: on your first visit the greeter reads a standard welcome script, lists brands carried by supportsockshop.com and assures lowest prices.  But if you exit and return her message changes to, “Still browsing? Confused about different compression levels and styles? Call …

Selling 18th Century Items Using YouTube

Rishi Rawat Blog 4 Comments

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly attributed to these clever videos? …

Video Intro

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In my humble opinion About Us is the most important page for first-time visitors (Articles: Reeling In First Time Visitors, Baby Steps).  But not everyone likes to read, some shoppers are visual.  Teadog.com understands this group- On click- This video doesn’t have the highest production value but it does a good job- 1. Helping first-time buyers understand why they should …

Innovation On The Cheap

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Many retailers look at their online channel as just another mode to complete a sale.  But that’s a low yield strategy.  Smart retailers use their online channels to do things that are either extremely expensive or impossible offline.  And the smartest ones execute ideas that are brilliant AND inexpensive. Ever since discovering eyebuydirect.com through getelastic.com I’ve considered their Wall of …