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What do online shoppers think about?

We explore this question on our blog

GIFs on Product Pages

Marketing Ideas: GIFs on Product Pages

GIFs on Product Pages

Videos are great but they are hard to produce. Animated gifs are a great way to demonstrate key product features. More inside.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

Video
Marketing Ideas Words Kick Video's Ass

Words Kick Video’s Ass

Marketing Ideas Words Kick Video's Ass

Videos are great. Then why am I saying words are better? Find out …

Rishi Rawat May 9, 2022 Blog Posts 5 Comments

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Inside Joke

If Internet ads were salesmen:

Rishi Rawat February 7, 2020 Blog Posts Leave a Comment

Video

Selling 18th Century Items Using YouTube

Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses.  The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site.  I wonder how many conversions can be directly attributed to these clever videos? …

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Rishi Rawat June 22, 2020 Blog Posts 4 Comments

Video

Charlie Rose Brain Series

This fascinating 53 minute video talks about how the brain makes decisions (economic and moral)–

Rishi Rawat February 7, 2020 Blog Posts 3 Comments

Video

Williams-sonoma.com Adds Talking Pictures

Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …

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Rishi Rawat February 7, 2020 Blog Posts 2 Comments

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