Commercials Don’t Have to Be Expensive

Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created— Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. …

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Virtual Greeter + Cookie

Many e-tailers have a virtual greeter on their homepage: What’s unique about how supportsockshop.com uses their virtual greeter is this: on your first visit the greeter reads a standard welcome script, lists brands carried by supportsockshop.com and assures lowest prices.  But if you exit and return her message changes to, “Still browsing? Confused about different …

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