Comments 9

  1. Absolutely genius! I wish I started focusing on CRO earlier. Everything you post is so interesting. I have to figure out how to utilize this.

    1. Post
      Author
    1. Post
      Author
  2. Great stuff Rishi! I love the bonus insights from the amount of times that link is clicked. I think the copy and justification is spot on. You turn the price into a selling point.

    1. Post
      Author
  3. I love this idea!
    Seems on our website we get plenty of folks to the product page, but then a HUGE drop off.

    And having this link “Quality Matters” seems to take away the price sensitivity and apprehension. It’s like saying THIS PRODUCT IS WORTH IT!, without saying that.

    I’m redoing my mobile product page and I may “borrow” your idea Rishi!

    1. Post
      Author

      This idea will definitely help. And there is data to back this. This is something I have A/B tested with great success. A client was so blown away they even wrote a testimonial simply based on this 1 test. Do it, Ron!

If the comment section remains empty I'm going to lose my job

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB. You can upload: image. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop file here