Attention sculpting is a marketing strategy that guides your visitor to notice and consume your sales pitch in a specific way.

Sites are slick today. Maybe too slick …

Popup popup everywhere. And yet most suck …

Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.

Sometimes, it makes sense to go in the opposite direction of the crowd.

Gimmicks work but only for a short while.

As marketers, we need to figure out better ways to ensure shoppers are seeing our popup messages. We’ve provided a number of different ways to do this elsewhere on our blog, but recently, we came across another strategy: three dimensional popups.

Know what’s more effective than email marketing? Nothing. See this quick post to see how you can double email signup rates.

Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.

In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.

Your site visitors don’t see 83% of what’s on your page. What do we do to ensure the 17% they DO notice is what you care about the most? This article proposes an idea.

There are 2 things we know for sure about online browsers: 1: They’re in a mad rush. 2: 98% of the time they are driven by System 1 (irrational/emotional/quick mode of the brain). More details about System 1. If you want them to notice something we need to slow them down. And you don’t have to have a big bold …

It’s hard to make your Facebook ad stand out. In this ad we show you how.