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Simple Insight

Rishi Rawat Blog Posts Leave a Comment

Your site visitors don’t see 83% of what’s on your page. What do we do to ensure the 17% they DO notice is what you care about the most? This article proposes an idea.

Small Changes Work Too

Rishi Rawat Blog Posts Leave a Comment

There are 2 things we know for sure about online browsers: 1: They’re in a mad rush. 2: 98% of the time they are driven by System 1 (irrational/emotional/quick mode of the brain). More details about System 1. If you want them to notice something we need to slow them down. And you don’t have to have a big bold …