They’ll come to you with reams of data. It’ll be very convincing. It’ll seem like you have no choice.
But don’t do it.
I’m talking about adding exit-intent discounts to your site. Or, as I call, it: digital begging.
Here is one example but digital begging is a plague spreading all over the ecommerce ecosystem:
We need to aware of the long term consequences of this:
— Is this training shoppers to only buy when incentivized with discounts? Can the addiction be turned off once it takes hold?
— What does this do to our brand perception?
— How does this impact our company culture? Does it take focus away from “build the best product” or “have the best customer service” to “convert at all costs”?
— Can we control this arms race? Surely, our competitors will notice and match us. If they do what’s our next move? Is that really a game worth playing?
So, what is one to do?
You can get creative. For example, you could show an exit-intent popup like this:
Here’s the copy (you can certainly make this more subtle):
DID YOU KNOW . . .
Many sites show a popup with a discount code when people are about to leave a site.
Do you know how this discount is given? The retailer first marks up their prices by 10%. Then, for people about to leave offer a 10% discount. So people who get the discount pay the actual price and the rest end up paying more than they had to. Horrible.