Cinco de Mayo Discount

Rishi Rawat Blog Posts 2 Comments

Last Thursday (May 5th) was Cinco de Mayo.  In your estimation which of these 2 coupon codes got more usage?

Option 1:


Option 2 (ignore my terrible image editing skills):


Comments 2

    1. Post

      Option 1 is correct. I also think seeing a coupon code called CINCODOMAYO leading up to Cinco de Mayo makes the user feel like the 20% discount is special. When I see SAVE20MORE I think they’re running the same promo all the time. Dollar wise the 2 discounts are the same, but emotionally they are completely different.

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