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Conversion Rate Optimization is a complicated topic, so we made a series of visuals so you can quickly learn the most important details.
We specialize in making product pages convert 20% better in 90 days. This simple idea has a whole supporting philosophy.
But it’s hard to explain a philosophy with just words. That can feel a lot like a college assignment— dry and boring.
Here is our attempt at showing the whole story visually.
How we think of product pages:
And while our ultimate goal is to massively improve conversion rates …
Two help the visitor cross these 2 hurdles you need to build a compelling sales pitch. That sales pitch requires copywriting chops. But copywriting isn’t an English degree …
At this point, you’re wondering why you’d need outside help.
But you have 23 things going on (dealing with suppliers, customer service, promotional calendar, new product development, the list goes on). You’ve been staring at the marketing puzzle a long damn time.
Let’s return to the product page one more time. See, while our goal is to get the new visitor to buy:
We’ve invented special beacons to know if our sales pitch is understood by our site visitor. In the Further Reading section below we include a link to an article that shows an example of the comprehension beacon.
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We hope you liked our visual explanation of conversion rate optimization. You’re bound to also love these idea gems:
— Example of comprehension beacon described above (link)
— Our conversion copywriting process
ABOUT FRICTIONLESS COMMERCE
Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.
We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.