What's your name?
This conversion rate optimization visual explanation has been created to make it easier for you to think about conversion optimization.
y listen to me? My name is Rishi Rawat and I’ve spent the last 13 years breaking my head to better understand why online shoppers behave the way they do. I know a thing or two because I’ve A/B tested a thing or two.
But it’s hard to explain a philosophy with just words. That can feel a lot like a college assignment— dry and boring.
Here is our attempt at showing the whole story visually.
How we think of product pages:
And while our ultimate goal is to massively improve conversion rates …
Two help the visitor cross these 2 hurdles you need to build a compelling sales pitch. That sales pitch requires copywriting chops. But copywriting isn’t an English degree …
At this point, you’re wondering why you’d need outside help.
But you have 23 things going on (dealing with suppliers, customer service, promotional calendar, new product development, the list goes on). You’ve been staring at the marketing puzzle a long damn time.
Let’s return to the product page one more time. See, while our goal is to get the new visitor to buy:
We’ve invented special beacons to know if our sales pitch is understood by our site visitor. In the Further Reading section below we include a link to an article that shows an example of the comprehension beacon.
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We hope you liked this visual explanation of conversion rate optimization.
We’ve spent the last 13 years in our marketing lab, experimenting on online shoppers. We’ve learned a crap ton and are ready to share those learning.
Here is a recap of everything we’ve learned:
Revelation 1: The most important page on your entire site is your product page. To understand why this is, read this post: Product Page Optimization.
Revelation 2: For every 1,000 product pitches encountered the shopper buys one item (and we’re being generous). If you want the consumer to choose your product your need to convert your product description into a sales pitch. That idea is explained in this article: Sales Pitch Construction Kit.
Revelation 3: The article above revealed how to construct the perfect sales pitch. Now, this killer pitch needs to be infused into your product page. We have just one chance to convert this visitor (only 15% of visitors ever return). Read this next: Applying Your Sales Pitch.
About Frictionless Commerce
Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.
We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.