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What do online shoppers think about?

We explore this question on our blog

Case against user interviews

<img width="758" height="758" src="https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-758x758.png" class="attachment-entry size-entry wp-post-image" alt="Case against user interviews" srcset="https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-758x758.png 758w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-300x300.png 300w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-1024x1024.png 1024w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-150x150.png 150w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-768x768.png 768w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-1536x1536.png 1536w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-2048x2048.png 2048w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-100x100.png 100w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-880x880.png 880w" sizes="(max-width: 758px) 100vw, 758px" />

Are User Interviews Legit? Our Controversial Take

Case against user interviews

<img width="758" height="758" src="https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-758x758.png" class="attachment-entry size-entry wp-post-image" alt="Case against user interviews" srcset="https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-758x758.png 758w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-300x300.png 300w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-1024x1024.png 1024w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-150x150.png 150w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-768x768.png 768w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-1536x1536.png 1536w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-2048x2048.png 2048w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-100x100.png 100w, https://www.frictionless-commerce.com/wp-content/uploads/2021/10/Case-against-user-interviews-880x880.png 880w" sizes="(max-width: 758px) 100vw, 758px" />

Are User Interviews Legit? Marketers love user interviews (also called user research). They hold so much promise. Read this article.

Rishi Rawat November 8, 2021 Blog Posts Leave a Comment