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Selling Premium Items on

Preston Swarthout Blog Posts Leave a Comment

Amazon optimizes for reviews and the cheapest prices, meaning the two metrics they look at to determine the search results ranking are number of quality reviews and product price. If you offer a premium product and you know how Amazon ranks products, then you need to explain why your premium option is better in your product description.

Strange Amazon Coupon Code Functionality

Preston Swarthout Blog Posts Leave a Comment

Have you seen Amazon’s coupon checkbox on product pages? We haven’t seen this before, and after digging around Amazon some more we saw that this checkbox only exists on a handful of products. We suspect Amazon is taking advantage of buyer psychology by tapping into the shopper’s desire for control (Power tactic).

Don’t Let Amazon Eat Your Lunch

Rishi Rawat Blog Posts 2 Comments

We can’t force shoppers but we can certainly gently nudge them. If a visitor to your site leaves for your Amazon page you are basically paying an affiliate tax that was yours to keep. Can this be prevented? Let’s look at a product page on They have an impossible to miss Buy from button. On click, you are …

My Holiday Shopping Experience

Rishi Rawat Blog Posts Leave a Comment

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the …

My Problem with Amazon

Rishi Rawat Blog Posts 9 Comments

Everyone is saying Amazon will gobble up independent retailers. But Amazon isn’t perfect. There are too many vendors listing the same product on its platform, which creates a poor buyer experience. Here is my story: Here is the Amazon listing page:  

Competing with Self

Rishi Rawat Blog Posts Leave a Comment

I’m reading a book about Andrew Carnegie. Mr. Carnegie used a clever strategy to maximize productivity at his steel plants. He would pit plant against plant. You might be wondering, “How is what happened at a steel plant relevant here?“ I’m mentioning this because I believe you can use a similar strategy for your site. Let me explain … …

Novelty: Add a Dash of Personality

Rishi Rawat Blog Posts Leave a Comment

The brain is a curious device. Who knows why it’s drawn to certain things and freaked out by others (go ahead and Google trypophobia). Marketers are always concerned with the Visibility of their page. One method that is beginning to be used more and more frequently is Novelty. But what is Novelty? Novelty is a design trick that is meant …