Comments 2

  1. Anytime you are thinking of spending $400 on a hair dryer I think it is a good idea to “defer” your purchase.

    I both read post and watched video. Video has more info but does take more time. The points your make are valid but I never gave it much thought. I notice whenever I attempt to process these “differences” I experience fatigue which as you point out pushes the user away.

    You focus on the extra wording being the biggest issue but I think it is really the way the whole site (or at least that section) treats features as separate products. The wording is just the most obvious trigger but despite having clues such as number of reviews your quest fails to affirm the models are the same. Had each color (and model with case) simply lead to one product page your concern about missing out would be reduced maybe to the point of making a purchase.

    As you our mentioned in the video our brains can only handle so much. An effective website should act as a funnel helping customers narrow their choice but in this case it appears as if there is only one model making it rather ironic the site raises questions in the consumers mind deferring or preventing a purchase.

    1. Post
      Author

      Matt: Anytime you are thinking of spending $400 on a hair dryer I think it is a good idea to “defer” your purchase.
      Rishi: Haha, true.

      Matt: You focus on the extra wording being the biggest issue but I think it is really the way the whole site (or at least that section) treats features as separate products. The wording is just the most obvious trigger but despite having clues such as number of reviews your quest fails to affirm the models are the same. Had each color (and model with case) simply lead to one product page your concern about missing out would be reduced maybe to the point of making a purchase.
      Rishi: Totally agreed. Great point.

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