Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 4

  1. I noticed it first when I watched children moving their lips when they read. Writing is converted to sounds, then words, then pictures.
    It came up again when I studied Chinese.
    我会吃了北京烤鸭。
    There are no phonics here. The characters are translated directly to pictures, then sounds if necessary.
    Mandarin and Cantonese are entirely different spoken languages and one cannot be understood by the other. Yet the written language is the same. Different sounds for the same characters. Are they “pictures” or “words”?
    The question I’m leading up to is this: in the range starting with a letter, then a descriptive word, a line drawing (or pictogram), a charcoal drawing, a black & white photo, a color photo, a 3d color photo, a video, a VR experience, where does it become a “picture. “

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