Humans are incredibly visual.
Our brain processes visuals 60,000 times faster than text.
Backstory: A company that sells site security seals wanted to pitch Ron. But instead of droning on and on about how great their technology is, or the kind of conversion lift people see, the salesperson created a mockup of Ron’s actual cart page and added their security seal so Ron could “see” how the solution would look.
So much more effective: