Buyer Psychology of Visuals

Rishi Rawat Blog Posts 4 Comments

Humans are incredibly visual.

Our brain processes visuals 60,000 times faster than text.

Backstory: A company that sells site security seals wanted to pitch Ron. But instead of droning on and on about how great their technology is, or the kind of conversion lift people see, the salesperson created a mockup of Ron’s actual cart page and added their security seal so Ron could “see” how the solution would look.

So much more effective:

Comments 4

  1. I noticed it first when I watched children moving their lips when they read. Writing is converted to sounds, then words, then pictures.
    It came up again when I studied Chinese.
    There are no phonics here. The characters are translated directly to pictures, then sounds if necessary.
    Mandarin and Cantonese are entirely different spoken languages and one cannot be understood by the other. Yet the written language is the same. Different sounds for the same characters. Are they “pictures” or “words”?
    The question I’m leading up to is this: in the range starting with a letter, then a descriptive word, a line drawing (or pictogram), a charcoal drawing, a black & white photo, a color photo, a 3d color photo, a video, a VR experience, where does it become a “picture. “

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