Getting Better (and More) Customer Reviews

We know that the review count on your product page is positively correlated with conversion rates (source). But quantity isn’t the only thing that matters, the shopper also wants to read reviews that relate to their scenario. A first-time buyer would be greatly influenced by a review that starts off with, “I’m a first-time buyer, …

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The 2 Most Important Details on a Product Page

Your product page design should be based on the type of product being sold.  If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description.  But for all other cases product image + customer reviews …

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What to Do When Your Product Page Has 479 Customer Reviews

Product reviews are crazy important.  According to PowerReviews research going from zero reviews to one review with 4.2 stars improves conversion rates (sales) by 20%.  But what happens when your product page has 479 reviews?  For a shopper who wants to read reviews 479 is just a daunting number.  Nuts.com realizes this.  Their Turkish Figs …

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The Most Effective Reviews

For most online retailers, once product reviews have been enabled their job is done.  The thinking goes that if, after turning on reviews shoppers don’t post reviews it’s clearly their fault— they obviously didn’t have anything to say.  But superstar retailers like LifeSource Water don’t think this way.  LifeSource sells water filtration systems, and on their site they’ve …

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