Let Your Customers Do the Talking
Hat tip to Paige Kusmierz for sharing this.
Expedia is in the business of maximizing profits (you … Continue Reading
Improving Review Response Rates
We already know the direct correlation between review count and conversion rates.
And when it comes to … Continue Reading
Getting Better (and More) Customer Reviews
We know that the review count on your product page is positively correlated with conversion rates (source… Continue Reading
(Unfair) Importance of Newest Review
I was on a product page that had 562 reviews with an average rating of 4.7 out of … Continue Reading
The 2 Most Important Details on a Product Page
Your product page design should be based on the type of product being sold. If a shopper is … Continue Reading
Orders of Magnitude
Most online retailers smile when they hit 30,000 Facebook fans.
Rareseeds.com sells heirloom seeds. Not only do they … Continue Reading
Geotargeted Reviews
For years I’ve been thinking about a test idea that combines these 2 facts–
1: Shoppers are more … Continue Reading
What to Do When Your Product Page Has 479 Customer Reviews
Product reviews are crazy important. According to PowerReviews research going from zero reviews to one review with 4.2 … Continue Reading
The Most Effective Reviews
For most online retailers, once product reviews have been enabled their job is done. The thinking goes that … Continue Reading
7 Reviews Versus 48
I’ve struggled with product page review counts. I know going from 0 reviews to 1 with 4.2 stars … Continue Reading