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What do online shoppers think about?

We explore this question on our blog

eCommerce Social Proof– Totally Different Approach

Shoppers rely on eCommerce social proof because they want to reduce the uncertainty of a purchase by seeing what OTHER buyers think.

Rishi Rawat August 17, 2022 Blog Posts Leave a Comment

Product Reviews
Writing Product Description When Product Page has Many Reviews

How to use Reviews to write Product Descriptions (even when there are 26,735 of them)

Writing Product Description When Product Page has Many Reviews

We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.

Rishi Rawat July 18, 2022 Blog Posts Leave a Comment

LabProduct Reviews
Influence by Dr. Robert Cialdini

Product Description for New Product

Influence by Dr. Robert Cialdini

New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.

Rishi Rawat February 8, 2023 Blog Posts Leave a Comment

Copywriting PsychologyOur FavoritesProduct Page IdeasProduct Reviews
Collecting Product Reviews

Collecting Product Reviews

Collecting Product Reviews

Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.

Rishi Rawat November 21, 2020 Blog Posts 2 Comments

Product Reviews
Soylent Review Count Buyer Psychology

Product Reviews & Buyer Psychology

Soylent Review Count Buyer Psychology

There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?

Rishi Rawat March 5, 2022 Blog Posts Leave a Comment

LabOur FavoritesProduct Reviews

Review Count & Buyer Psychology

No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.

Rishi Rawat January 17, 2021 Blog Posts Leave a Comment

Buyer PsychologyProduct Reviews

Buyer Psychology and Product Reviews

There is a direct correlation between the number of reviews you have on a page and conversion rates.

More reviews = higher conversions.

But in order to get more reviews you need to understand buyer psychology.

Rishi Rawat September 29, 2020 Blog Posts Leave a Comment

Product Reviews

Review Counts and Conversion Rates

How do we prevent users from bailing when they see a product page with 5 reviews?

Rishi Rawat July 6, 2020 Blog Posts 3 Comments

Product Reviews

Product Reviews: Are More Always Better?

Surprising but this is not always the case.

Rishi Rawat June 3, 2020 Blog Posts 10 Comments

Product Reviews

Getting Better Quality Reviews

Generic reviews are pointless. But a detailed and helpful review can do wonders.

Rishi Rawat July 6, 2020 Blog Posts 5 Comments

Product Reviews

Know Why Your Customers Like You?

A wealth of knowledge is in your customer reviews. See what your customers are saying & use the compelling details to write better product descriptions.

Rishi Rawat November 21, 2020 Blog Posts 23 Comments

Product Page IdeasProduct Reviews

Let Your Customers Do the Talking

Hat tip to Paige Kusmierz for sharing this. Expedia is in the business of maximizing profits (you should be too). And the highest margin item one can sell is insurance. So Expedia pushes hard for it. But instead of just pushing it they show a real customer story to drive home their point: Shoppers care way more about the opinion …

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Rishi Rawat June 3, 2020 Blog Posts Leave a Comment

Product Reviews

(Unfair) Importance of Newest Review

I was on a product page that had 562 reviews with an average rating of 4.7 out of 5 stars. 96% of respondents said they’d recommend this product to a friend. That’s amazing, right? We’ll, it depends. While the overall stats are impressive their latest review was very negative: This one negative review stopped me on my tracks. It’s silly …

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Rishi Rawat February 8, 2023 Blog Posts 1 Comment

Product Reviews

The 2 Most Important Details on a Product Page

Your product page design should be based on the type of product being sold.  If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description.  But for all other cases product image + customer reviews are the most important details.  …

Read More

Rishi Rawat June 22, 2020 Blog Posts Leave a Comment

Product Reviews

Orders of Magnitude

Most online retailers smile when they hit 30,000 Facebook fans. Rareseeds.com sells heirloom seeds.  Not only do they have 469,000 Facebook fans they also have 5,300 customers who’ve given them 5 out of 5 stars on Facebook reviews.  That’s five thousand three hundred five star ratings.  Think about that for a minute–

Rishi Rawat June 22, 2020 Blog Posts Leave a Comment

Product Reviews
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