Rishi Rawat

If engaged users on your site had a chance to meet you in person how many would end up buying? No reason why your site can't do just as well.

See what Rishi is up to on LinkedIn

Comments 9

  1. I love the concept. Why isn’t it up on your site? Or are you A/B testing and I didn’t get the variant?
    Do you think that “We Are A One Trick Pony” is the most effective headline for people coming to your site looking for CRO work? Why?

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    Mark: I love the concept. Why isn’t it up on your site? Or are you A/B testing and I didn’t get the variant?
    Rishi: We’re actually just about to launch a totally new site. I’ll let you know when it’s up.

    Mark: Do you think that “We Are A One Trick Pony” is the most effective headline for people coming to your site looking for CRO work? Why?
    Rishi: When I put that headline 4 years ago my reasoning was that most agencies focus on a wide variety of services. We focus on just converting first-time buyers. The types of clients I want to attract are people who only want to work with specialists. So the headline was designed to activate one of our 16 conversion optimization tactics called: Confirm Worldview. I haven’t shared with you our 16 point process. Will send you a video in the next few weeks. I think you’ll like it.

    Thanks for commenting, Mark.

  3. Rishi, I noticed something about your blog post that caused my brain a bit of work.

    I REALLY liked this article. And I was inclined to click immediately to your website. BUT…. I could not figure out how to do so.
    You convinced me on the blog post that your company was the RIGHT ONE TO USE. But I left a bit frustrated as there was no (obvious) way to get to your site to talk to you.

    My idea is that that image you feature from your site should link directly to the same page on your website.
    And there be a call to action to “learn more about Frictionless” and also “work with us” link.

    Make it easy for me to get to your site to work with you, don’t create any cognitive load for me. You’ve already got me excited, but it kind of stops there.

    Anyway, that’s my .02!

    – Ron

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  4. Would be worth a test. My main concern would be that for my example, I don’t think people buy health food with that same frame of mind where they would answer to the affirmative because the nature of the purchase is probably more related to emotional food considerations. Your thoughts?

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