Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment.
Their homepage is genius. They show one question with 2 choices:
2 noteworthy observations:
1: Our brain is designed to solve problems, so seeing a question gets our attention.
2: No matter which option you pick Meat is delicious or Stop animal suffering the answer is the same: eat Supermeat.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.