Frictionless Commerce

Frictionless Commerce Navigation
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Our Philosophy
  • Rishi Rawat
  • Case Studies
  • Home
  • Testimonials
  • Are We A Fit?
  • Our Blog
Go to Homepage

Blog

What do online shoppers think about?

We explore this question on our blog

Geotargeted PPC

While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy: Running the same search in Michigan showed this: Really smart. Wayfair used Serendipity and geotargeting to connect with me as a potential customer. By adding my state to their Google Adwords, I as a shopper …

Read More

Rishi Rawat June 21, 2020 Blog Posts Leave a Comment

PPC

Sometimes, Adding Friction Improves Conversions

When I landed on llbean.com through a PPC ad I was greeted by this popup– CLICK HERE TO ACTIVATE button could have been eliminated. They could have just shown the SAVE10 coupon code. Normally, reducing steps improves conversions. But in this case, llbean.com is adding friction (the need to click a button to activate coupon code) and it’s a brilliant strategy. Why? Because CLICK HERE …

Read More

Rishi Rawat June 21, 2020 Blog Posts Leave a Comment

DesignPPC

Come out and Say It

3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com).  3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics.  Makes sense so far?  Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad.  Clicking the …

Read More

Rishi Rawat June 21, 2020 Blog Posts 2 Comments

Copywriting PsychologyPPC

Interruption

When potential buyers are searching for your competitor that’s a great time to introduce yourself–

Rishi Rawat June 21, 2020 Blog Posts Leave a Comment

Copywriting PsychologyPPC

Ann’s PPC

I was doing a search for a Dynamo LED Flashlight and was presented 3 ads– Sierratradingpost.com has done something incredibly clever here.  They know, that we know, PPC ads are very ‘salesy’.  So Sierratradingpost.com is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out.  And it worked.  When I clicked the ad I was …

Read More

Rishi Rawat June 21, 2020 Blog Posts 6 Comments

PPC

Clever URL

The other day I noticed this really clever PPC ad link (red box below)– The URL nicely complements ad copy.

Rishi Rawat June 21, 2020 Blog Posts 3 Comments

PPC

Early Stage Leads

I’m considering buying a printer so I started by entering this search phrase on Google: Here are the paid ads that showed up: The Xerox ad is better than Epson’s but neither truly capitalizes on the opportunity. An ad copy like “Learn how Xerox laser printers compare to inkjets” might have worked better.

Rishi Rawat June 21, 2020 Blog Posts Leave a Comment

PPC

Blog Categories

  • Active Participation
  • Amazon
  • Buyer Psychology
  • Conversion Copywriting
  • Conversion Optimization
  • Copywriting Psychology
  • Design
  • Email Marketing
  • Lab
  • Landing Page
  • Mobile
  • Our Favorites
  • Pop-up
  • PPC
  • Product Description
  • Product Page Ideas
  • Product Page Optimization
  • Product Reviews
  • Shopify
  • Shopify PDP Doctor
  • Subscription
  • Thoughts
  • User Research
  • Video

Sign up for our latest conversion insights delivered once a week

  • Our Philosophy
  • Case Studies
  • Testimonials
  • Are We A Fit?
  • Our Blog
  • Home

2009 to , Frictionless Commerce™ Privacy + Cookie Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT