Geotargeted PPC
While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how … Continue Reading
Sometimes, Adding Friction Improves Conversions
When I landed on llbean.com through a PPC ad I was greeted by this popup–
CLICK HERE TO … Continue Reading
We All Make Mistakes
I was looking for a replacement cartridge for my HP printer. So I ran a Google search …… Continue Reading
Come out and Say It
3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against … Continue Reading
Fuzzy Ad
Saw this advertisement on right hand margin of my Gmail inbox—
Notice how Software King icon is blurry? … Continue Reading
Interruption
When potential buyers are searching for your competitor that’s a great time to introduce yourself–
When you click … Continue Reading
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Ann’s PPC
I was doing a search for a Dynamo LED Flashlight and was presented 3 ads–
Sierratradingpost.com has done … Continue Reading
Clever URL
The other day I noticed this really clever PPC ad link (red box below)–
The URL nicely … Continue Reading
Early Stage Leads
I’m considering buying a printer so I started by entering this search phrase on Google:
Here are the … Continue Reading