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What do online shoppers think about?

We explore this question on our blog

Writing Product Description When Product Page has Many Reviews

How to use Reviews to write Product Descriptions (even when there are 26,735 of them)

Writing Product Description When Product Page has Many Reviews

We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.

Rishi Rawat July 18, 2022 Blog Posts Leave a Comment

LabProduct Reviews
Shortened-eCommerce-Product-Page

Most Important Page on an eCommerce Site Is …

Shortened-eCommerce-Product-Page

If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.

Rishi Rawat July 27, 2020 Blog Posts Leave a Comment

LabProduct Page Ideas
Soylent Review Count Buyer Psychology

Product Reviews & Buyer Psychology

Soylent Review Count Buyer Psychology

There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?

Rishi Rawat March 5, 2022 Blog Posts Leave a Comment

LabOur FavoritesProduct Reviews

Making Long-Form Content Mobile Friendly

How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?

Rishi Rawat September 29, 2020 Blog Posts Leave a Comment

LabMobileProduct Page Ideas

Talking FAQs

Sharing an example of a clever e-tailer that embeds audio FAQs on product pages. Screenshot- This is a great example of the right solution for the appropriate product. SYCLOVIR is a fungal cream most people might not have heard of (I know I hadn’t). Anyone considering a purchase would need to be convinced about its efficacy. In this situation, audio FAQs are very effective.

Rishi Rawat November 21, 2020 Blog Posts 2 Comments

LabProduct Page Ideas

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