If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
“Is My Marketing Working?” Rethinking Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.
Price Insensitivity Priming
If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Conversational Sites
One of the big differences between buying online and buying at a store is the conversation aspect of the experience. At a store, I can discuss questions and concerns with a specialist. On the web, it’s more like a self-checkout experience. Clearly many people prefer to manage the whole process on their own (that’s the 4% that are currently converting …