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Our Philosophy

We specialize in making product pages convert 20% better in 90 days. This simple idea has a whole supporting philosophy.

But it’s hard to explain a philosophy with just words. That can feel a lot like a college assignment— dry and boring.

Here is our attempt at showing the whole story visually.

Most important page on an eCommerce site
How we think of product pages:
Our PhilosophyMarketers need to focus on the first sale
And while our ultimate goal is to massively improve conversion rates …
Help your new visitor cross the unfamiliarity barrierTwo hurdles
Two help the visitor cross these 2 hurdles you need to build a compelling sales pitch. That sales pitch requires copywriting chops. But copywriting isn’t an English degree …
Copywriting is strategyBlack hole

At this point, you’re wondering why you’d need outside help.

You don’t.

But you have 23 things going on (dealing with suppliers, customer service, promotional calendar, new product development, the list goes on). You’ve been staring at the marketing puzzle a long damn time.

Creator too close
Let’s return to the product page one more time. See, while our goal is to get the new visitor to buy:
Understanding before conversion

LET ME ASK YOU A QUESTION

When was the last time you tweaked your ads?

And when did you last update your bestseller product page description?

If you are ready to start work on the product page of your bestseller, we may be able to commit to a rise in sales of at least 20% in 90 days. Start here...