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Our Philosophy

After 12 years of relentless testing, this is what we know to be true...

  • All roads lead to the product page
  • The idea is to write copy that's so good it turns the product page into an inescapable attention black hole.
  • Good product story vs Great product story. A graph depicts a Great product story yielding longer time on the site for a user.
  • Copywriting is strategy.
  • With each revelation in our product story, the buyer is taking a step towards or away from entering their credit card info.
  • A scale depicting mobile devices outweighing desktop computers. If mobile traffic is more than desktop, yet conversion way lower, then laser focus on optimizing mobile product story.
All roads lead to the product pageThe idea is to write copy that's so good it turns the product page into an inescapable attention black hole.Good product story vs Great product story. A graph depicts a Great product story yielding longer time on the site for a user.Copywriting is strategy.With each revelation in our product story, the buyer is taking a step towards or away from entering their credit card info.A scale depicting mobile devices outweighing desktop computers. If mobile traffic is more than desktop, yet conversion way lower, then laser focus on optimizing mobile product story.

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