Rishi Rawat

If engaged users on your site had a chance to meet you in person how many would end up buying? No reason why your site can't do just as well.

See what Rishi is up to on LinkedIn

Comments 7

  1. That store definitely has all the hallmarks of a cheap dropshipping store – their about us pages are often generic and cringey!

    Interesting concept of how they gain brand-equity juice.

    PS Nice article format, not too long for me!

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  2. Spot on Rishi. I came across a very similar situation on FB last week; i had googled dumbbells (they are impossible to find due to everyone having to shift to home workouts–see #8 in the Stackline article) and got retargeted by some company claiming to sell bowflex selecttechs (https://www.bowflex.com/selecttech/552/100131.html, $329 normal price, $999 on ebay now) for something like $89. I went through the same process you did and came to a similar–albeit less restrained:^)–conclusion. It was a temporary scam site. Thanks for shining a light on this.

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      It’s remarkably easy to misdirect users. People like you and me are web savvy, what about the vast majority? That’s what scares me.

      Thanks for commenting, Vince 🙂

  3. Chris makes a good point: the breadmaker site might just be dropshipping overpriced product, but actually fulfilling the orders. I’m pretty sure my dumbbell site was using a pure fraud model. :^)

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      Funny you say that. I was lounging Sunday morning, saw something strange, and started taking screenshots. So in a way the article is a replay of my steps. Glad you liked it.

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