Play is a tactic where you employ an interactive element to subliminally communicate your marketing message. Why go through the trouble of constructing an interactive element to pitch your marketing message? Because we’re living in a world saturated with marketing messages.
I’m going to use a made up example to show how a dash of Play can boost conversions (especially for first-time buyers).
Here is my video–
What is currently being shown on lower half of homepage:
Here is the default state of our concept (using Play):
Here is what the user sees when they make the wrong selection:
Here is what is revealed when the user guesses correct: