Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 2

  1. Is your recommendation to them to then send all email blasts, or only on fishing spinning rods? If you send all you have broken the inferred promise you made the consumer, and yet if you don’t , you have not gotten the opportunity to put further products in front of the consumer to broaden their chances of buying from you?

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