How do you plan to take your business to the next level in 2020? Some ideas.
THE FUTURE OF GROCERY STORES
We’re applying our CRO methodology to a brick and mortar business problem.
Marketing’s Shiny Object Syndrome
New things are all around us. Most of those new things can be harmful.
Stark Realization
Complexity is the enemy. Hear my personal story.
Don’t Share This Secret
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
Gradually, Then Suddenly
Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.
System 1 vs. System 2
Starbucks app gamification and how that relates to System 1 (irrational) and System (rational) thinking modes.
Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
6 Ways Amazon Sucks
It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.
Case Against Marketing Automation in 2019
Every marketer is singing praise and talking about the power of marketing automation. This is a contrarian view on the topic.
Undo Option
Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in. This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action. On browsers there is a BACK button but the back button isn’t …
9 Year Journey: 3 Lessons
There are too many ecommerce marketing tactics to keep up with. If you don’t have the time to chase down every shiny object (as you shouldn’t) just focus on these 3 ideas.
Conversion Rates Are a Pretty Crappy Metric
We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus on conversion rates you are …
Designing for Distracted Shoppers
Are you easily distracted? No? Go check your browser history over the last 2 hours. I thought I was super disciplined, methodical, and task-oriented. Turns out, my browsing history betrays this self-image. Checked your browser history over the last 2 hours? Are you a little shocked?? If this is how distracted we are (and it’s scary to see) why would …