Million Dollar Email Idea for Zappos
Here is a conversation that happens more often than I’d like:
Me: Honey, why are you returning 5 … Continue Reading
Gradually, Then Suddenly
Big changes happen gradually, then suddenly.
And because they happen gradually we underestimate the sudden part.
That’s what … Continue Reading
System 1 vs. System 2
As far as I’m concerned the key to developing an edge in marketing lies in our understanding of … Continue Reading
Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans).
Where do your … Continue Reading
6 Ways Amazon Sucks
Amazon is the biggest threat to online retailers in, well, ever. But Amazon isn’t perfect. In many ways … Continue Reading
Case Against Marketing Automation in 2019
Automation is everywhere. And there is this insane rush to automate more and more of marketing.
The big … Continue Reading
Undo Option
Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if … Continue Reading
9 Year Journey: 3 Lessons
I’ve spent the last 2 months reflecting on everything I’ve thought about buyer psychology as it applies to … Continue Reading
Conversion Rates Are a Pretty Crappy Metric
We have an unhealthy obsession with site conversion rates.
When they’re up we feel good. When they’re down … Continue Reading
Screw Automation
96% of marketing emails are obviously templates (or is it 100%?).
I know why companies don’t send personalized … Continue Reading