Marketing’s Shiny Object Syndrome
New things are all around us. Most of those new things can be harmful.
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Marketing: Implied vs. Stated
Want to see how subtle marketing messages perform better? Read on …
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Implied vs. Stated
In the next 15 seconds you’ll learn an important marketing tactic: implied versus stated.
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Unique Product Page Layout & Design
Ever wonder why no matter what site you visit a familiar product page layout greets you? We’ve wondered too.
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Don’t Share This Secret
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
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Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
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Personalized Email Content: Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
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Gradually, Then Suddenly
Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.
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System 1 vs. System 2
Starbucks app gamification and how that relates to System 1 (irrational) and System (rational) thinking modes.
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