The Only Marketing Trend I’ll Focus on in 2023
I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.
Clever Advertising Idea
There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …
Conversion Tip: Avoid Segmentation
As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.
How Being Fired Saved Me
Being fired is a terrible feeling. But it can also transform your life. It did mine. Bare my heart in this article.
How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered
What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
2020 eCommerce Strategy
How do you plan to take your business to the next level in 2020? Some ideas.
THE FUTURE OF GROCERY STORES
We’re applying our CRO methodology to a brick and mortar business problem.
Marketing’s Shiny Object Syndrome
New things are all around us. Most of those new things can be harmful.
Stark Realization
Complexity is the enemy. Hear my personal story.
Don’t Share This Secret
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
Gradually, Then Suddenly
Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.
Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
6 Ways Amazon Sucks
It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.