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What do online shoppers think about?

We explore this question on our blog

Marketing Trend

The Only Marketing Trend I’ll Focus on in 2023

Marketing Trend

I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.

Rishi Rawat December 25, 2022 Blog Posts Leave a Comment

Thoughts

Clever Advertising Idea

There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …

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Rishi Rawat January 3, 2022 Blog Posts Leave a Comment

Copywriting PsychologyThoughts
Avoid Segmentation

Conversion Tip: Avoid Segmentation

Avoid Segmentation

As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.

Rishi Rawat November 6, 2021 Blog Posts Leave a Comment

Thoughts
You are fired

How Being Fired Saved Me

You are fired

Being fired is a terrible feeling. But it can also transform your life. It did mine. Bare my heart in this article.

Rishi Rawat October 24, 2021 Blog Posts 6 Comments

Thoughts
What happens inside a shopper's brain?

How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered

What happens inside a shopper's brain?

What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.

Rishi Rawat September 24, 2022 Blog Posts Leave a Comment

Thoughts

5 Ways to Fix Leaks WITHOUT a Redesign

Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.

Rishi Rawat July 13, 2021 Blog Posts 20 Comments

Thoughts
eCommerce 2020

2020 eCommerce Strategy

eCommerce 2020

How do you plan to take your business to the next level in 2020? Some ideas.

Rishi Rawat June 26, 2020 Blog Posts Leave a Comment

Thoughts

THE FUTURE OF GROCERY STORES

We’re applying our CRO methodology to a brick and mortar business problem.

Preston Swarthout May 10, 2020 Blog Posts Leave a Comment

Thoughts

Marketing’s Shiny Object Syndrome

New things are all around us. Most of those new things can be harmful.

Rishi Rawat February 7, 2020 Blog Posts Leave a Comment

Thoughts
Thinking man

Stark Realization

Thinking man

Complexity is the enemy. Hear my personal story.

Rishi Rawat June 26, 2020 Blog Posts 1 Comment

Thoughts

Don’t Share This Secret

There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.

Rishi Rawat February 7, 2020 Blog Posts Leave a Comment

Thoughts

Understanding Consumer Psychology

Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …

Rishi Rawat February 7, 2020 Blog Posts Leave a Comment

Thoughts

Gradually, Then Suddenly

Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.

Rishi Rawat June 26, 2020 Blog Posts Leave a Comment

Thoughts

Need Your Input

This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:

Rishi Rawat June 26, 2020 Blog Posts 12 Comments

Thoughts

6 Ways Amazon Sucks

It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.

Rishi Rawat September 28, 2022 Blog Posts 51 Comments

AmazonThoughts
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