What are the steps of conversion optimization? I’m so glad you searched for this topic.

Conversion optimization is a huge topic and very easy to get lost in the wilderness. Trust me I’m speaking from experience.

I’ve been working on conversion optimization for the last 13 years. Have worked with hundreds of direct-to-consumer eCom brands and run several hundred marketing experiments on online shoppers.

What are the steps of conversion optimization, you ask? Watch this video:

What Are the Steps of Conversion Optimization?

Step 1: Shift your entire focus to the product page.

Next is step 2: Within the product page focus on the product description.

Moving onto step 3: Your product description has 2 building blocks:

Step 4: Frame the story from the perspective of the buyer. Remember, the buyer is the hero of this story, not us.

Step 5: We’re living in a world shoppers are drowning in options.

To manage these options shoppers use a mental checklist. We’ve identified nine key elements of this mental checklist. To maximize conversion rates you need to rewrite your product description so it addresses each of the points in this buyer psychology checklist. Details about how to do this are explained in the Further Reading section below.

FURTHER READING

You started your search today seeking the answer to the question: What are the steps of conversion optimization?

Now that you know that the product description is the thing to focus on you naturally want to know how to rewrite your product description to maximize conversions. That question is addressed in the following articles:

— Our conversion copywriting process

— If you want to go all the way back to the top read this article: How to Optimize Conversion Rates and Grow Sales

— How To Develop A Product Story

— The Myth of the Perfect Product Page

ABOUT FRICTIONLESS COMMERCE

Product pages matter because that’s where our prospects make the crucial buy / no-buy decision.

We specialize in Shopify product pages. Watch your bestseller convert 20% better in 90 days. Our process.

If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.

If you want to make your life easier and still increase conversions, jump on a call.