How is POWER a conversion trigger?

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

Watch this video to see how wd40.com uses the Power trigger:

The default state of the homepage:

Dropdown selected:

Once the first selection is made:

Once second selection listing:

Result set: