System 1: The instinctive, quick, primal, impulsive part of our brain.
System 2: Calculating, thoughtful, deliberate, cerebral side of us.
System 1 is the brain’s default mode.
We like to believe we only operate in System 2 mode. Totally bloody wrong. We just hate admitting we’re making big important decisions based on System 1 instinct.
Great marketing is all about influencing System 1 thinking.
I’m in System 1 mode all the time, even when I’m trying not to.
This happened 5 minutes ago. Got a LinkedIn connection request from someone I didn’t know.