Shopper Psychology: System 1 Versus System 2

Rishi Rawat Blog Posts Leave a Comment

System 1: The instinctive, quick, primal, impulsive part of our brain.

System 2: Calculating, thoughtful, deliberate, cerebral side of us.

System 1 is the brain’s default mode.

We like to believe we only operate in System 2 mode. Totally bloody wrong. We just hate admitting we’re making big important decisions based on System 1 instinct.

Great marketing is all about influencing System 1 thinking.

I’m in System 1 mode all the time, even when I’m trying not to.

This happened 5 minutes ago. Got a LinkedIn connection request from someone I didn’t know.

Exhibit A:

System 1 versus System 2

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