Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Buyer Psychology of Visuals
Do visuals help drive conversions?
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Paravel Popup
Popup popup everywhere. And yet most suck …
Fitting Long-Form Content on a Page
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Bad Call-To-Action Example
Words matter. The difference between a great phrase and an average one is 2,000%.
Having a Compelling Offer
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
5 Ways to Fix Leaks WITHOUT a Redesign
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
2020 eCommerce Strategy
How do you plan to take your business to the next level in 2020? Some ideas.
Converting First-Time Buyers
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
Slick Marketing Doesn’t Matter
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
Simplicity Is Key in Landing Pages
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
The Most Impactful Ideas Are Bold Ideas
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.