Frictionless Commerce

Frictionless Commerce Navigation
  • Our Process
  • Rishi Rawat
  • Test Lab
  • Home
  • We a fit?
  • Testimonials
  • Let’s Talk
  • Blog
  • Our Process
  • Rishi Rawat
  • Test Lab
  • Home
  • We a fit?
  • Testimonials
  • Let’s Talk
  • Blog
Go to Homepage

Blog

What do online shoppers think about?

We explore this question on our blog

Copywriting Lessons from High School: What debaters can teach us about persuasion

Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.

Simon Ford January 4, 2021 Site Pages Leave a Comment

Copywriting PsychologyOur Favorites
2 Aspects of a Product Story

Maximize Conversions With “Why We Exist” Story

2 Aspects of a Product Story

Job 1 for for a marketer is to maximize conversions. To do that you need to understand “why we exist” story. Excellent example inside.

Rishi Rawat December 28, 2020 Site Pages Leave a Comment

Product Story Angle Examples

Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.

Rishi Rawat December 19, 2020 Blog Posts Leave a Comment

Buyer Psychology
Various marketing functions

eCommerce Switch Behavior

Various marketing functions

In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Our Favorites
Product Story Podcast Interview

Podcast Interview About Power of Product Story

Product Story Podcast Interview

Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.

Rishi Rawat November 14, 2020 Blog Posts Leave a Comment

GUEST POST: 4 Ways That A Quizzes Can Address Your Buyer’s Psychology

Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.

Rishi Rawat November 12, 2020 Blog Posts Leave a Comment

Hurdle race buyer psychology

Product Page Optimization

Hurdle race buyer psychology

People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.

Rishi Rawat January 21, 2021 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Podcast- Optimize Conversion Rates

Podcast Interview: Optimize Conversion Rates

Podcast- Optimize Conversion Rates

Are you looking for ideas to boost conversion rates? Listen to this podcast for 3 actionable ideas to make more money online.

Rishi Rawat November 14, 2020 Site Pages Leave a Comment

Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

Boost Conversions Using This Copywriting Trick

Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.

Rishi Rawat November 28, 2020 Blog Posts Leave a Comment

Buyer Psychology

Storytelling in Marketing: Your Secret to Optimizing Conversion Rates

Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Copywriting Psychology
The movie Smurfs 2 can teach us a lot about buyer psychology copywriting

The Art of The Start

The movie Smurfs 2 can teach us a lot about buyer psychology copywriting

On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.

Rishi Rawat October 29, 2020 Blog Posts Leave a Comment

Copywriting Psychology

Conversion Copywriting: Let’s Talk Editing

The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.

Rishi Rawat September 29, 2020 Blog Posts 3 Comments

Copywriting Psychology
Google Analytics Return Rate

How to Make a Landing Page That CONVERTS

Google Analytics Return Rate

The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.

Rishi Rawat November 21, 2020 Blog Posts Leave a Comment

Landing Page
Camping tents Google search

A Better Way to Calculate Conversion Rates in GA

Camping tents Google search

GA conversion rate should be by User but isn’t. This article shows why looking at conversion rates by User matters and shows an easy fix.

Rishi Rawat November 23, 2020 Blog Posts 2 Comments

Tivo headline

How to Optimize Conversion Rates and Grow Sales

Tivo headline

As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.

Rishi Rawat December 28, 2020 Blog Posts Leave a Comment

Buyer PsychologyOur Favorites
  • Page 1 of 39
  • 1
  • 2
  • 3
  • ...
  • 39
  • →

Blog Categories

  • Amazon
  • Buyer Psychology
  • Copywriting Psychology
  • Design
  • Email Marketing
  • Lab
  • Landing Page
  • Mobile
  • Our Favorites
  • Pop-up
  • PPC
  • Product Page Ideas
  • Product Reviews
  • Thoughts
  • Video

Sign up for our latest conversion insights delivered once a week

  • Our Process
  • Rishi Rawat
  • Test Lab
  • Home
  • We a fit?
  • Testimonials
  • Let’s Talk
  • Blog

2009 to , Frictionless Commerce™ Privacy + Cookie Policy

This website uses cookies to improve your experience. Read our privacy policy for more details. Accept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

[X]
[X]