The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.
How to Write an Email Marketing Strategy That Sells: Using Lead Nurturing to Influence the Buying Decision Process
Don’t know how to write an email marketing strategy that sells? The trick is to use lead nurturing to influence the buying decision process. Let’s see how.
How to Increase Conversion Rates: 3 Painfully Obvious Ideas You Haven’t Considered
What’s the secret to unlocking the power to increase conversion rates? Learn about our 3 major strategies to find out. The results can be business-altering.
Customer Journey Optimization
We’ve been A/B testing since 2009. Then, 2 years a go we developed a new framework for boosting conversions. We call it Customer Journey Optimization.
Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions
You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.
Font Size and Conversion Rates
I’ve been Googling “font size” and “conversion rates” a long time. Today I found an article that answered all my questions.
Ultimate Email Nurture Campaign Guide
When a visitor lands on your site you have under 3 minutes to convert them. No one can convert in that time. You need this email nurture article.
My Favorite Buyer Psychology Stories
Marketers who understand the power of buyer psychology will win. Simple as that. After 12 years of looking there are my 4 favorite buyer psychology stories.
Average eCommerce Session Duration: Implications
The average eCommerce session duration for your site is going down even year (number inside). How to convert when eCommerce session durations are down?
Conversational eCommerce
eCommerce is great. But it’s one directional (from seller to buyer. No personalization). Conversational eCommerce fixes that.
Collecting Product Reviews
Product reviews matter. But to collect more product reviews you need to higher response rate to your review request email. Find out how.
Most Important Page on an eCommerce Site Is …
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
Paradox of Choice for First-time Buyers
For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.
My Review of TryNow
I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.
“Is My Marketing Working?” Rethinking Product Pages
We’re constantly looking for an edge on product pages. This is a totally new product page design concept. It’ll radically improve your conversion rates.