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What do online shoppers think about?

We explore this question on our blog

eCommerce Social Proof– Totally Different Approach

Shoppers rely on eCommerce social proof because they want to reduce the uncertainty of a purchase by seeing what OTHER buyers think.

Rishi Rawat August 17, 2022 Blog Posts Leave a Comment

Product Reviews
Conversion Copywriting in eCommerce Cover

Conversion Copywriting in eCommerce

Conversion Copywriting in eCommerce Cover

Conversion Copywriting in eCommerce is the art of writing copy so visitors quickly move from ‘interested’ to ‘ready to buy’.

Rishi Rawat August 12, 2022 Blog Posts Leave a Comment

Conversion Copywriting Strategies

Conversion Copywriting: Strategies That Will Make You $$$

Conversion Copywriting Strategies

The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.

Nash D'Souza July 24, 2022 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Marketing Secrets

Marketing Secrets

Marketing Secrets

We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 🧪. And then …. we cracked it.

Rishi Rawat July 24, 2022 Blog Posts Leave a Comment

Buyer Psychology
Technical Product DTC Brands

Technical Product DTC Brands

Technical Product DTC Brands

Technical Product DTC Brands are different. These are technical products. The buyer psychology of a technical product shopper is different.

Rishi Rawat June 19, 2022 Blog Posts Leave a Comment

Sales Pitch

Your Most Valuable Asset: Your Sales Pitch

Sales Pitch

The sales pitch is the single biggest difference between your biggest competitor and you. Getting the sales pitch right 10x’es impact.

Rishi Rawat July 15, 2022 Blog Posts Leave a Comment

Feedback Beacons

How Using Feedback Beacons Is Basically Cheating

Feedback Beacons

Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.

Rishi Rawat August 13, 2022 Blog Posts Leave a Comment

Deconstruction

The Magic of Deconstruction

Deconstruction

Deconstruction is how the marketer ensures the highest conversions. The moment shoppers are confused, they leave. Deconstruction fixes that.

Rishi Rawat July 7, 2022 Blog Posts Leave a Comment

How Most Agencies Think About CRO

Most CRO agencies follow the same playbook. They look at every conceivable element to optimize your conversion rates. Is that a good thing?

Rishi Rawat July 1, 2022 Blog Posts Leave a Comment

Marketer’s Guide to Understanding Statistics

The Statistics of Conversion Rate Optimization

Marketer’s Guide to Understanding Statistics

While there are many complicated details to statistics this marketer’s guide to understanding statistics has been made for marketers.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

The History of Conversion Rate Optimization

The History of Conversion Rate Optimization

The History of Conversion Rate Optimization

The history of conversion rate optimization is long. It was born when the modern company was born around 150 years ago.

Rishi Rawat June 20, 2022 Blog Posts Leave a Comment

Copywriting Secret: Minimize Anxiety

As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology

Copywriting Secret: Amplify Desire

Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology
How Long Should a Product Description Be?

Tell Me More About Skimmers and Diggers

How Long Should a Product Description Be?

Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.

Rishi Rawat July 7, 2022 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Applying Your Sales Pitch

Applying Your Sales Pitch

Applying Your Sales Pitch

Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.

Rishi Rawat May 21, 2022 Blog Posts Leave a Comment

Copywriting Psychology
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