What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.
We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.
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