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Product Page Add to Favorites Button

Rishi Rawat Site Pages Leave a Comment

I’ve been seeing “Add to Favorites” buttons on product pages for years. I’ve always found them strange. My reasoning has been, “what’s the point of this?”. I now see I was wrong. For shoppers who are simply in browse mode (96% of your site visitors, want more stats like this?) their mental narrative isn’t … “I need to buy” … …