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What do online shoppers think about?

We explore this question on our blog

Our Approach to Conversion Rate Optimization

Our Approach to Conversion Rate Optimization is totally different from almost any other marketing agency. We focus on just a few things.

Rishi Rawat May 12, 2022 Blog Posts Leave a Comment

How Most Agencies Think About CRO

They Start With Research The basic idea is that the marketer cannot develop an idea that drives higher conversion rates if the marketer doesn’t talk to the actual buyers. After all, the marketer isn’t the end buyer. While we agree with this philosophy it has one major issue. Well, two issuesโ€“ it’s expensive, bloody expensive, and it takes a long …

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Rishi Rawat May 12, 2022 Blog Posts Leave a Comment

Marketer’s Guide to Understanding Statistics

While there are many complicated details to statistics this marketerโ€™s guide to understanding statistics has been made for marketers.

Rishi Rawat May 11, 2022 Blog Posts Leave a Comment

History of Conversion Rate Optimization

The history of conversion rate optimization is long. It was born when the modern company was born around 150 years ago.

Rishi Rawat May 10, 2022 Blog Posts Leave a Comment

Copywriting Secret:ย Minimize Anxiety

As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology

Copywriting Secret:ย Amplify Desire

Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology
How Long Should a Product Description Be?

Tell Me More About Skimmers and Diggers

How Long Should a Product Description Be?

Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Applying Your Sales Pitch

Applying Your Sales Pitch

Applying Your Sales Pitch

Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites

Sales Pitch Construction Kit

Building your sales pitch is the most important aspect of marketing. Most marketers don’t get this (they think it’s a sales function).

Rishi Rawat May 13, 2022 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites
A/B testing in marketing

A/B Testing in Marketingโ€“ An Overview for a Marketer

A/B testing in marketing

A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.

Rishi Rawat May 9, 2022 Blog Posts Leave a Comment

Our Favorites
Long-form Sales Pitch

Long-form Sales Pitch

Long-form Sales Pitch

It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.

Rishi Rawat May 12, 2022 Blog Posts Leave a Comment

Conversion CopywritingOur Favorites
Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Ultimate Conversion Rate Optimization (CRO) Hack

Looking for the ultimate CRO hack? You need to see the video in this post. It will change your mind. It uses a trick debaters use.

Rishi Rawat May 3, 2022 Blog Posts Leave a Comment

Our Favorites
Buyer Psychology Terms

Buyer Psychology Terms

Buyer Psychology Terms

In this article we’ll share our favorite buyer psychology terms. Why these matter? Because this will help you improve conversion rates.

Rishi Rawat May 6, 2022 Blog Posts Leave a Comment

Buyer Psychology
Micro-Improvements

Product Page Optimization Secret: Micro-Improvements

Micro-Improvements

Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.

Rishi Rawat May 5, 2022 Blog Posts Leave a Comment

Our Favorites
Conversion Trick of Softening

Try This Unique Conversion Copywriting Approach: Softening

Conversion Trick of Softening

A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.

Rishi Rawat April 29, 2022 Blog Posts Leave a Comment

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