As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
How to Boost Conversions on Your Checkout Page
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
One Way to Address Price Sensitivity
Sometimes, shoppers need a little bit of help to become more comfortable with price. If we can do that, then they’ll buy more often. See one way to do this.
What Makes Your Product Better Than Your Competitors?
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?
Popup Shape
Can the design up a popup make a difference? Yes. See how Rothy’s does it.
Creative Way to Get More Email Signups
On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.
Creative Marketing Trick in 2019
We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience.
Clever Strategy to Stand out on Amazon
Shoppers are drowning in options. Sometimes having a clear message that matches the searcher’s intent is all that’s needed:
Using Superlatives in Copywriting in 2019
Rishi had a great post on his LinkedIn the other day about how marketers use superlatives so much that they’ve lost their effect. This is something I (Preston) thought was a great observation that not enough people are talking about.
Copywriting Persuasion Strategy: An Example
Copywriting is incredibly powerful. It can take an unremarkable fact and make it look exceptional.
And in a world where shoppers are distracted and constantly bombarded with messages, good copywriting can be the difference between a winner and a dud. But use your copywriting power for good.
Optimizing Your Best-Selling Product Pages
Your best-selling product pages may need to be looked at again and optimized. In this blog post, we take a look at an example and explain how it can be modified to increase conversions.
Academic vs. Reality
Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.
Social Proof Experiments
Sometimes, it makes sense to go in the opposite direction of the crowd.
Exit-Intent Discount (A.K.A. Digital Begging)
Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.
Annoying Popups
No one likes popups. But there are ways to make yours stand out.