We explore this question on our blog
Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.
Job 1 for for a marketer is to maximize conversions. To do that you need to understand “why we exist” story. Excellent example inside.
Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.
In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.
Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.
Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Are you looking for ideas to boost conversion rates? Listen to this podcast for 3 actionable ideas to make more money online.
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
On this blog, we talk about many buyer psychology copywriting strategies. An important one is: The Art of The Start.
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.
GA conversion rate should be by User but isn’t. This article shows why looking at conversion rates by User matters and shows an easy fix.
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
