PDP Optimization
Why PDP optimization matters: people visit homepages for a number of reasons. But PDPs have just one purpose.
Buyer Psychology Copywriting
Buyer psychology copywriting is the highly precise science of writing copy that connects with the buyer and convinces them to buy.
How to Optimize Product Pages
How to optimize product pages is a a question we’ve thought about a lot. After running 100s of tests we’ve found the answer. Come in.
Choreographed Experiences
Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.
Conversion Rate Optimization Secrets
There is a lot of conversion rate optimization misinformation out there. We know because over the last 13 years we’ve read every article.
How to Write a Good Product Description
How to Write a Good Product Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.
How to Write a Good Description
How to Write a Good Description. This question sits at the heart of conversion optimization. It’s the secret to $$$$$$.
What Are the Steps of Conversion Optimization?
What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.
Shopify Product Description
Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.
Conversion Rate Optimization: A Visual Explanation
Buyer psychology is a complicated topic. We’ve created simple visuals to explain how we use buyer psychology for conversion copywriting.
Conversion Tip: Avoid Segmentation
As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.
Attention Sculpting
You’ve written is excellent sales pitch for your product page. Is the job done? No. Because now you need to design the page to draw nudge the user toward your pitch. You need attention sculpting.
How Being Fired Saved Me
Being fired is a terrible feeling. But it can also transform your life. It did mine. Bare my heart in this article.
Are User Interviews Legit? Our Controversial Take
Are User Interviews Legit? Marketers love user interviews (also called user research). They hold so much promise. Read this article.
How to use Reviews to write Product Descriptions (even when there are 26,735 of them)
We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.