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What do online shoppers think about?

We explore this question on our blog

BakingSteel Conversion Optimization

Product Page Intent: Research Versus Buy

BakingSteel Conversion Optimization

While the goal is always to maximize conversions of shoppers in buy mode we need a strategy to convert folks in research mode, too.

Rishi Rawat April 3, 2021 Blog Posts Leave a Comment

Our FavoritesProduct Page Ideas
Storytelling and Conversion Optimization

Why Storytelling is the Most Powerful Marketing Tactic‬

Storytelling and Conversion Optimization

I don’t usually go on many podcasts. But when I do I make it a point to talk about the storytelling and its conversion optimization power.

Rishi Rawat March 18, 2021 Blog Posts Leave a Comment

How I Became the Product Page Guy

The origin story of how I became the product page guy and how my story can make you 20% in revenue.

Rishi Rawat March 30, 2021 Blog Posts Leave a Comment

Our Favorites

Why Focus on Product Pages?

There is no doubt that the most important page on your site is the product page. In this post we explain why using simple visuals.

Rishi Rawat February 27, 2021 Blog Posts 2 Comments

Our Favorites

Why Focusing on Converting First-Time Buyers Really Matters

There are so many levers in marketing. It can get overwhelming. Therefore, my advice is to focus on just one: converting first-time buyers.

Rishi Rawat March 23, 2021 Site Pages 4 Comments

Our Favorites

Copywriting Lessons from High School: What debaters can teach us about persuasion

Debaters can teach us a lot about copywriting. Writing copy is a lot like preparing a debate argument. In each case, what you are ultimately trying to do, is persuade your audience to take action.

Rishi Rawat March 24, 2021 Blog Posts 2 Comments

Copywriting Psychology
2 Aspects of a Product Story

Maximize Conversions With “Why We Exist” Story

2 Aspects of a Product Story

Job 1 for for a marketer is to maximize conversions. To do that you need to understand “why we exist” story. Excellent example inside.

Rishi Rawat January 30, 2021 Site Pages 7 Comments

Product Story Angle Examples

Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.

Rishi Rawat March 27, 2021 Blog Posts Leave a Comment

Buyer Psychology
Various marketing functions

eCommerce Switch Behavior

Various marketing functions

In jobs-to-be-done theory switch behavior is when a buyer “switches” to your solution for the first time. It also applies to eCommerce.

Rishi Rawat March 24, 2021 Blog Posts Leave a Comment

Our Favorites
Product Story Podcast Interview

Podcast Interview About Power of Product Story

Product Story Podcast Interview

Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.

Rishi Rawat November 14, 2020 Blog Posts Leave a Comment

GUEST POST: 4 Ways That A Quizzes Can Address Your Buyer’s Psychology

Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.

Rishi Rawat November 12, 2020 Blog Posts Leave a Comment

Hurdle race buyer psychology

Product Page Optimization

Hurdle race buyer psychology

People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.

Rishi Rawat March 29, 2021 Blog Posts Leave a Comment

Product Page Ideas
Podcast- Optimize Conversion Rates

Podcast Interview: Optimize Conversion Rates

Podcast- Optimize Conversion Rates

Are you looking for ideas to boost conversion rates? Listen to this podcast for 3 actionable ideas to make more money online.

Rishi Rawat November 14, 2020 Site Pages Leave a Comment

Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

Boost Conversions Using This Copywriting Trick

Boost conversions with this copywriting trick. Photo by Sean Benesh on Unsplash

If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.

Rishi Rawat November 28, 2020 Blog Posts Leave a Comment

Buyer Psychology

Storytelling in Marketing: Your Secret to Optimizing Conversion Rates

Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.

Rishi Rawat March 30, 2021 Blog Posts Leave a Comment

Copywriting Psychology
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