eCommerce Social Proof– Totally Different Approach
Shoppers rely on eCommerce social proof because they want to reduce the uncertainty of a purchase by seeing what OTHER buyers think.
Conversion Copywriting in eCommerce
Conversion Copywriting in eCommerce is the art of writing copy so visitors quickly move from ‘interested’ to ‘ready to buy’.
Conversion Copywriting: Strategies That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Marketing Secrets
We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑🔬 🧪. And then …. we cracked it.
Technical Product DTC Brands
Technical Product DTC Brands are different. These are technical products. The buyer psychology of a technical product shopper is different.
Your Most Valuable Asset: Your Sales Pitch
The sales pitch is the single biggest difference between your biggest competitor and you. Getting the sales pitch right 10x’es impact.
How Using Feedback Beacons Is Basically Cheating
Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.
The Magic of Deconstruction
Deconstruction is how the marketer ensures the highest conversions. The moment shoppers are confused, they leave. Deconstruction fixes that.
How Most Agencies Think About CRO
Most CRO agencies follow the same playbook. They look at every conceivable element to optimize your conversion rates. Is that a good thing?
The Statistics of Conversion Rate Optimization
While there are many complicated details to statistics this marketer’s guide to understanding statistics has been made for marketers.
The History of Conversion Rate Optimization
The history of conversion rate optimization is long. It was born when the modern company was born around 150 years ago.
Copywriting Secret: Minimize Anxiety
As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.
Copywriting Secret: Amplify Desire
Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
Applying Your Sales Pitch
Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.