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What do online shoppers think about?

We explore this question on our blog

The Frictionless Process

This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.

Rishi Rawat March 15, 2023 Blog Posts Leave a Comment

Our Favorites
Nine truths about online shoppers

The 9 Truths About Online Shoppers

Nine truths about online shoppers

There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.

Rishi Rawat March 26, 2023 Blog Posts 2 Comments

Copywriting PsychologyOur Favorites
Healthy Skeptics Spectrum

Focus on Converting Healthy Skeptics

Healthy Skeptics Spectrum

If you are looking to gain an unfair advantage focus your attention on converting healthy skeptics. In this article, we’ll show why.

Rishi Rawat March 23, 2023 Blog Posts 8 Comments

Our Favorites
Fact-Checking — How Many Ads Do We See in a Day?

Fact-Checking — How Many Ads Do We See in a Day?

Fact-Checking — How Many Ads Do We See in a Day?

I’m a marketer so I’ve been hunting “How Many Ads Do We See in a Day?” for years. Google’s top result is problematic so I did my own math.

Rishi Rawat March 26, 2023 Blog Posts Leave a Comment

Buyer Psychology

PDP Optimization Through Micro-Improvements: A Second Example

Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design. This is a second example.

Rishi Rawat March 5, 2023 Blog Posts Leave a Comment

Ask a question

Clever Conversion Trick— Ask a Question Widget

Ask a question

Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.

Rishi Rawat January 28, 2023 Blog Posts Leave a Comment

Design

Hacking Your Marketing Copy (Power Words)

The use of power words in marketing copywriting can improve conversions on your product description pages by priming emotions.

Mike Johnson March 5, 2023 Blog Posts Leave a Comment

Conversion Copywriting
Focusing your ecommerce copywriting on converting healthy skeptics is like the domino effect.

eCommerce Copywriting: 3.5 Keys to Unlock More Sales

Focusing your ecommerce copywriting on converting healthy skeptics is like the domino effect.

Let’s talk about the 3 major keys to achieving better ecommerce copywriting and unlocking higher conversion rates.

Preston Swarthout March 13, 2023 Blog Posts Leave a Comment

Product description for the Hydro Flask 20 oz tumbler

How to Write a Product Description in 3 Easy Steps

Product description for the Hydro Flask 20 oz tumbler

Most product descriptions are the same. So let’s talk about the 3 steps you can take to write a product description that actually converts.

Rishi Rawat March 5, 2023 Blog Posts Leave a Comment

My version of a LinkedIn ad that has more effective conversion copy.

Conversion Copy: Why It Can’t Be Overlooked

My version of a LinkedIn ad that has more effective conversion copy.

Conversion copy is versatile and can elevate any part of your sales funnel and all your channels. We’ll discuss what it is and how to use it.

Preston Swarthout March 5, 2023 Blog Posts Leave a Comment

Conversion Copywriting
Messaging Meets Structure : Frameworks for Copywriting

4 Simple Copywriting Frameworks to Move the Needle

Messaging Meets Structure : Frameworks for Copywriting

Discover 4 simple frameworks that you can use in your marketing copywriting to create compelling and effective messaging. And close the sale.

Mike Johnson March 13, 2023 Client Demos Leave a Comment

Copywriting Psychology
Mobile Product Page Layout

Mobile Product Page (PDP) Layout

Mobile Product Page Layout

Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.

Rishi Rawat March 12, 2023 Blog Posts Leave a Comment

Design
What is Your Point of View?

Point of View (POV)

What is Your Point of View?

You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.

Rishi Rawat March 18, 2023 Blog Posts Leave a Comment

Our Favorites
Content Consumption Caviar

Content Consumption

Content Consumption Caviar

There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.

Rishi Rawat January 22, 2023 Blog Posts Leave a Comment

Copywriting PsychologyOur Favorites
Marketing Trend

The Only Marketing Trend I’ll Focus on in 2023

Marketing Trend

I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.

Rishi Rawat December 25, 2022 Blog Posts Leave a Comment

Thoughts

Shopify PDP Doctor: When No One Product Drives More Than 10% of Sales

When no one product drives more than 10% of sales do what’s described in this article. The article also includes a video.

Rishi Rawat November 22, 2022 Blog Posts Leave a Comment

Shopify PDP Doctor

STUTZ on Netflix

Not only is STUTZ on Netflix good, it also has a valuable marketing lesson that will allow your site to convert even better.

Rishi Rawat December 3, 2022 Blog Posts Leave a Comment

CHAPTER 4.5: The Bottom Line

People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.

Rishi Rawat November 1, 2022 Blog Posts

Our FavoritesProduct Page Ideas
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