The Frictionless Process
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Focus on Converting Healthy Skeptics
If you are looking to gain an unfair advantage focus your attention on converting healthy skeptics. In this article, we’ll show why.
Fact-Checking — How Many Ads Do We See in a Day?
I’m a marketer so I’ve been hunting “How Many Ads Do We See in a Day?” for years. Google’s top result is problematic so I did my own math.
PDP Optimization Through Micro-Improvements: A Second Example
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design. This is a second example.
Clever Conversion Trick— Ask a Question Widget
Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.
Hacking Your Marketing Copy (Power Words)
The use of power words in marketing copywriting can improve conversions on your product description pages by priming emotions.
eCommerce Copywriting: 3.5 Keys to Unlock More Sales
Let’s talk about the 3 major keys to achieving better ecommerce copywriting and unlocking higher conversion rates.
How to Write a Product Description in 3 Easy Steps
Most product descriptions are the same. So let’s talk about the 3 steps you can take to write a product description that actually converts.
Conversion Copy: Why It Can’t Be Overlooked
Conversion copy is versatile and can elevate any part of your sales funnel and all your channels. We’ll discuss what it is and how to use it.
4 Simple Copywriting Frameworks to Move the Needle
Discover 4 simple frameworks that you can use in your marketing copywriting to create compelling and effective messaging. And close the sale.
Mobile Product Page (PDP) Layout
Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.
Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
Content Consumption
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
The Only Marketing Trend I’ll Focus on in 2023
I’ve read all the articles about marketing trends and between you and me, they are all bad. There is just one thing I’d focus on.
Shopify PDP Doctor: When No One Product Drives More Than 10% of Sales
When no one product drives more than 10% of sales do what’s described in this article. The article also includes a video.
STUTZ on Netflix
Not only is STUTZ on Netflix good, it also has a valuable marketing lesson that will allow your site to convert even better.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.