Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
10% Conversion Bump, Guaranteed
New idea.
Marketing and Human Psychology
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.
DTC Brands Fighting Amazon
We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
Making Long-Form Content Mobile Friendly
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
CRO Copywriting: The Formula That Unlocked Conversions
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
The Psychology of $1 Samples and Why They Work
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
Don’t Bother Guessing
We spend so much time trying to guess what the user would like. And then we guess on their behalf. And 50% of the time, we’re wrong.
We’ve invented something new.
Visualization
Visualization definition: Reinforcing a point using a visual device.
Marketing 2.7
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Buyer Psychology of Visuals
Do visuals help drive conversions?
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Paravel Popup
Popup popup everywhere. And yet most suck …