I’ve been seeing “Add to Favorites” buttons on product pages for years. I’ve always found them strange. My reasoning has been, “what’s the point of this?”. I now see I was wrong. For shoppers who are simply in browse mode (96% of your site visitors, want more stats like this?) their mental narrative isn’t … “I need to buy” … …
This is an example for how NOT TO do newsletter unsubscribes.
Can small copywriting changes influence buyer psychology? Yes, we have two examples to share.
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.
According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.
There is a direct correlation between the number of reviews you have on a page and conversion rates.
More reviews = higher conversions.
But in order to get more reviews you need to understand buyer psychology.
In any universe can USPS out Amazon Amazon? Yes, in this one.
What’s relationship between price elasticity and online buyer psychology? Initially, it’s as expected. But once you get into the region of deep discounting buyer psychology changes.
Sites are slick today. Maybe too slick …
COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.
You want me to watch a 30-minute video? Are you nuts?
How do we prevent users from bailing when they see a product page with 5 reviews?
Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
New idea.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.
