Some insights are so simple they leave us thinking, “doh, why haven’t I already done this?”
Don’t chase new. Focus on effectiveness. There are classic marketing tactics (like this Twitter ad) that will always work because human psychology isn’t changing.
We’ve lost 66% of search (which Amazon now controls). But we can fight for the remaining 34%.
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
What 10 years of A/B testing has taught us about the mind of the shopper (and how it can be influenced).
We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.
We spend so much time trying to guess what the user would like. And then we guess on their behalf. And 50% of the time, we’re wrong.
We’ve invented something new.
Visualization definition: Reinforcing a point using a visual device.
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Videos are great. Then why am I saying words are better? Find out …
Do visuals help drive conversions?
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
If you can cut content 70% and still improve conversions would you do it?
Popup popup everywhere. And yet most suck …