As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
5 Ways to Fix Leaks WITHOUT a Redesign
There are very few cases when a site redesign is the best solution. One doesn’t rebuild their entire home because the kitchen cabinets look dated.
This article lists 5 practical things you can do in the next 2 weeks to improve sales.
2020 eCommerce Strategy
How do you plan to take your business to the next level in 2020? Some ideas.
Converting First-Time Buyers
Focus on converting your first-time buyers.
The #1 question in the minds of first-time buyers is, “Why should I trust this company?”
This article explores how to answer it.
Slick Marketing Doesn’t Matter
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
Simplicity Is Key in Landing Pages
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
The Most Impactful Ideas Are Bold Ideas
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
Amazon: Friend or Foe?
As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
How to Boost Conversions on Your Checkout Page
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
One Way to Address Price Sensitivity
Sometimes, shoppers need a little bit of help to become more comfortable with price. If we can do that, then they’ll buy more often. See one way to do this.
What Makes Your Product Better Than Your Competitors?
Honey Stinger explains their products well, but we don’t believe they’re answering one important question: “Why should I buy your energy products and not a typical energy drink or bar?” How can they answer this?
Popup Shape
Can the design up a popup make a difference? Yes. See how Rothy’s does it.
Creative Way to Get More Email Signups
On many sites, shoppers are greeted with popups that offer 10% off their purchase if they provide their email address. But we need to find a more creative way to get more email signups because shoppers are becoming conditioned to these overused popups.
Creative Marketing Trick in 2019
We don’t often come across genius. But when we do, we have to stop in our tracks and share it with you. In this post, we’re going to be looking at a creative marketing trick in 2019 — one that provides credibility for curious shoppers and a point of assurance for the actual target audience.
Clever Strategy to Stand out on Amazon
Shoppers are drowning in options. Sometimes having a clear message that matches the searcher’s intent is all that’s needed: