Few facts about online shoppers—
1: They are impatient and unexcited about reading your 2,000 word product description.
2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either.
To solve for 1 and 2 consider adding an infographic like this on your product page—
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.