Social Proof is a hot marketing topic, which means every marketer is using it, which means they’re screaming with it.
But here’s the thing: louder your marketing microphone the more the message will get discounted and/or ignored by savvy shoppers.
It’s not like people on your site are new to ecommerce. They
likely most definitely visit a lot of other sites. They’re hip.
Here is a screenshot I took on my phone. You’ll notice a not-so-subtle overlay on the lower half reminding that someone purchased a product from this site 10 minutes ago.
And because the message is in-my-face I ignored it. I expect marketers to be loud so I dial down anything they say.
The next example is the opposite (it’s subtle). The marketer only gently suggests a message.
You see, the marketer was able to read my mind, figure out that I would discount their message if they screamed and went in the opposite direction.
Do you scream or whisper?