What's your name?
An incredibly large number of shoppers abandon during checkout.
On the first half of their visit (homepage, category page, product page and add to cart click) shoppers are building a mental case for buying an item. During second half of visit (cart page, shipping and billing page) they’re building a case to not buy. During this phase even the slightest inconvenience could derail the purchase process.
Typing out shipping/billing info is a pain. Every typed letter adds friction. This is why this address field was so great (screenshot below). I just started typing the first 10 alphabets and an address match appeared on the dropdown menu—
This saved me an additional 22 types. Seems like a small detail. It isn’t.
The great news is that Google has a free API for address autocomplete functionality. You can see video explanation here (I’ve set video start to point when example is demonstrated)— https://www.youtube.com/watch?v=lSdM3yZkj1w#t=260
Alternatively, you can see live e-tailer version on billing page of thinkgeek.com.
A little about us
Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. Once we’ve understood how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
Other buyer psychology-based eCommerce conversion ideas
If you liked this article you’ll love our other ideas: