Crafting great content is super important, and an artform. No doubt about it.
But laying it out properly is just as important. If your content isn’t read, it’s worthless, and you’ll get fired.
- Bolding when necessary
- Line breaks when necessary
- Nice big font size
- Checkmarks when necessary
- Highlights when necessary
Here is another great article that illustrates the power of content layout.
A little about us
Thank you for reading this article about the paradox of choice. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. And once we understand how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
If you’re on LinkedIn much you
can should definitely connect with me. On LinkedIn, I post ecommerce conversion ideas every day, multiple times a day.