This is a pretty clever ad from Taboola. In the ad copy they use the keyword “skyrocket”. And in the graphic below they show a graph. But did you notice the subliminal bit? The slanted cap on the pug is positioned just right so it looks like the graph on the left is continuing outside of the table to the right.
This is intentional. The unexpected design makes you slow down, which brings the ad message into focus. In Facebook news feeds where users are scrolling super fast, any slowdown can have a dramatic impact on ad clickthrough rates.
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from "I'm interested" to "That's it, I'm pulling the trigger". We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.