Love two things about this payment details section on netflix.com–
1: Ginormous text box font size. Awesome.
2: Showing lock icon in Credit Card and Security Code fields. Love it.
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.