When Something Needs to Be Highlighted, Highlight the Heck out of It

Rishi Rawat Blog Posts Leave a Comment

Zappos.com is proud of their free shipping free returns policy.  So they want to ensure every visitor sees it.  When you first land on their homepage (does not repeat during session) they play a short but prominent animation to highlight free shipping free returns (top right corner of video below)—

Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB.
You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other.
Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.