There are 7 buyer psychology strategies we use to influence shoppers. At the top of the list is Thoughtfulness.
Definition: Thoughtfulness is the process of walking in the shoes of the end user. Make things easier for them. Feel their frustrations, uncertainties, and doubts.
Here is the best possible example to illustrate the power of Thoughtfulness:
Sites that feature alcoholic beverages are required by law to ask for the visitor’s date of birth. Entering that info is a pain, especially on a phone. You need to first click on Month, pick from the dropdown, then Day, pick from the dropdown, then Year, pick from the dropdown.
The interface is the most effective “anti-drinking” campaign.
And 99% of alcohol featuring sites do it the exact same way:
Now have a look at how totalwine.com does it:
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.