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Infographics are used to convey information visually.
The standard product page consists of a product image followed by a product description. However, to support product description if you can repeat the most important/differentiating points from your description into product image you will dramatically improve effectiveness. Posted below are some e-tailer examples. As you can see, this strategy works for all types of items- from diaper changers to ballet shoes:
Why Infographics Matter
Visitors typically visit a site just once. If you go to your Google Analytics and peek into the Audience –> Overview report you’ll find a pie chart that shows your site’s returning visitor rate.
Even if your return rate is 20% it means 80% of visitors see your site just once.
Those are garbage odds. This means the marketer needs to convey as much information as possible on the first visit itself. Infographics help with this. Here are some more infographic examples:
Infographics and Picture Stories
The difference between an Infographic and Picture Story is that the infographic contains technical information whereas the Picture Story is used to reinforce the marketing message for the product. See this article for an example of a picture story.
We hope you enjoyed this article about using infographics to maximize your conversion rates.
We’ve spent the last 13 years in our marketing lab, experimenting with ways to optimize conversion rates and grow sales. We’re ready to spill the beans.
The following articles will save you 13 years:
— Before revealing the secret that’ll improve conversion rates by 20% let’s zoom out to see the forest for the🌲: Optimize Conversion Rates: A Totally Different Approach
— For every 1,000 product pitches encountered the shopper buys one item (and we’re being generous). You want this to be your product. How do our brains choose? They rely on a ranking algorithm, not dissimilar to the one Google uses for search results. Our conversion copywriting process is designed to get your pitch to the front of the line.
— The link above revealed how to construct the perfect sales pitch. Next, this killer pitch needs to be infused into your product page. We have just one chance to convert this visitor (only 15% of visitors ever return). Read this next: Infusing Your Product Story To Your Product Page.
About Frictionless Commerce
We deliver an unfair advantage to technical product DTC brands (for example, Dyson) by improving advertising effectiveness by 20% in 90 days. This is achieved using a buyer psychology conversion copywriting framework. All paid traffic eventually reaches the product page and this is where we strike. Our process.
If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.
If you want to make your life easier and still increase conversions, jump on a call.