Rishi Rawat

When I started in 2008 my core thesis was that most purchase behaviors were rational. 9+ years on and 300+ experiments…

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Comments 4

  1. I love the nice css effect, but I tripped over 2 things within the first minute: 1) none of the images sliding in are hyperlinked to product pages and 2) the brand name “cadence” at the top of the page should link to the home page as is standard (instead they have a clunky “‹‹ Return to Cadence Online Store” thing which I normally associate with cross domain affiliate stuff. Otherwise its a beautiful page.

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