There are so many marketing strategies out there:
— Display advertising
— Print ads
— Email marketing
And without a doubt, the cheapest, and most effective advertising channel is your mailing list. Email marketing generates $44 for each $1 spent (2016 study by campaignmonitor.com)
Trouble is, every marketer knows this. So there is a mad dash to get any site visitor to signup. This is probably why the first thing I see on any site is an email signup popup. It’s a pretty crappy experience.
Interested in an idea to double email signup rates? Here it goes: don’t have your email signup form be the first thing visitors see. Show the email signup contextually. The impact is magical.
Here is a personal experience. I was on SeatGeek and wanted to see prices for an event.
— There was no distraction when I landed on the homepage.
— No distraction as I narrowed my search.
But when I got to the pricing page (which is likely where most visitors exit) that’s when SeatGeek contextually showed an email signup message with a context-rich message: “Give us your email and we’ll let you know when Cardi B event prices drop.“
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.