On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect. And I can tell you, these tactics work—
On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect. And I can tell you, these tactics work—
Neuromarketing is powerful. If used inappropriately it can be used to manipulate buyers.
As marketers, our job is to influence shoppers to buy our product or service. But using misinformation is out of the question. The buyer has to be at a level playing field. Information asymmetry (where the marketer knows a lot more than the buyer) is a problem.
As an agency, we reserve the right to choose who we work with (and you have the same right when hiring us).