Get The Important Stuff First

Rishi Rawat Blog Posts 1 Comment

Most checkout pages ask for details in this order–

1: Shipping/billing info
2: Credit card info
3: Purchaser’s email address address

How can we be sure this is the most efficient way to organize checkout flow? does things differently.  They ask for details in this order–

1: Purchaser’s email address– this way, even if the purchaser doesn’t complete the order (abandons midway) chances are high that would have captured their email address.
2: Credit card info
3: Shipping/billing info

Leave a Reply

Your email address will not be published. Required fields are marked *

The maximum upload file size: 50 MB.
You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other.
Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded.