We’re always on the hunt for email pop-up ideas, and we’re going to share our favorite website popup ideas in this article.

Why Website Popup Ideas Matter

While email signups are critically important 98.05% of our site visitors ignore them (source).

Have you considered using principles of buyer psychology for email signups?

What’s Buyer Psychology?

It’s the study of shopper behavior. As much as we like to believe each person is totally unique we behave in very predictable ways. By understanding the psychology of site visitors we can better connect with them. By better connecting, we can do a better job of converting them.

Email Pop up Ideas and Buyer Psychology

We all show the same email pop-ups with the same generic messaging. Would you sign up for your own email newsletter? Chances are you would close out of a pop-up before reading the first 3 words.

It’s because our pop-ups are easy to ignore.

These 7 email pop-up ideas stand out because they’re unique and different, which is why they will help you optimize conversion rates.

Seven website popup ideas for you to steal.

Idea 1: Unconventional Pop-up Shape

90% of the pop-ups out there look exactly the same. They’re rectangular and feature an easy-to-spot and all-too-enticing ‘close’ button on the top right corner.

Seems like a good way to immediately tell users how to close your pop-up, right?

So why not try an alternative pop-up shape—something that will make your shopper stock for an extra second because they weren’t expecting something so different?

3D pop-up design on StriVectin (strivectin.com). I love this email signup buyer psychology tactic because the 3D effect makes me slow down. That slowdown grants an extra few seconds for the visitor to notice the 15% off message:

Idea 2: Use Human Nature to Your Advantage

I hate pop-ups. BUT. There is no denying that the word “mystery” has a magnetic pull:

(taken from kettleandfire.com).

The word mystery it’s so much more powerful than 10% or 15% off. It has intrigue. Let’s assume that the discount code is actually 10%. If we were to A/B test I’m confident this version with the word mystery would win.

Idea 3: Let Them Personalize

The #1 reason I don’t signup is that I’m thinking, “I’m going to receive a ton of generic messages from this site.”

Shoppers don’t see the world from your perspective. They see it from THEIR perspective. They don’t mind hearing from you as long as they know the content will be tailored to their preferences.

Here is a great example from WildZora.com.

By adding checkboxes the marketer is letting the viewer know the marketing content will be personalized. This increases the likelihood of signups.

Idea 4: Hand-Drawn Pop-up

Take a look at this pop-up from Postcardmania.com:

You’re probably taking an extra few seconds to look at this pop-up right now. It looks fun and inviting.

More importantly, it’s unexpected. Postcardmania.com’s shoppers will definitely slow down to look at this pop-up. That could be enough to generate more sign-ups.

Idea 5: Video Pop-up

Lagos.com does something different in their newsletter pop-up. They show an animated video of their beautiful jewelry:

This is a clever buyer psychology tactic because visitors are ready to hit the close button moment they see an email pop-up. The animation gives them pause. Sometimes that’s all that’s needed to take the user from “I hate pop-ups” to “oh, man this jewelry is beautiful, look at it glitter …”

Idea 6: Can You Keep a Secret?

You probably want to know what the secret is, right?

Like I said earlier, people are naturally curious. UncommonGoods.com knows this and they’ve taken advantage of this with their email signup.

Take a look at this floating tab that appears on their site:

Many shoppers will definitely want to know what the secret is, so they’ll click on this floating tab. When they do, they’ll see this:

UncommonGoods.com is making their shoppers feel exclusive. After all, only people who subscribe will be notified of “secret sales”. Do you think all shoppers would be able to resist the urge to find out what secret sales they could benefit from?

This is a clever buyer psychology example for email pop-ups.

Idea 7: Give More Than 1 Option

I was on ember.com and saw this pop-up:

To double signup rates I would make 2 tiny tweaks:

Changes: now the button on the left says NOT INTERESTED (this is for people who simply don’t want to signup) and the button on the right says NOT NOW.

You see, most visitors are interested, they just might not be ready this very moment. In my scenario, this pop-up message appeared while I was reading their Travel Mug (link) details. So while I am interested in a 10% discount (who wouldn’t be) I had to get rid of the message because it was blocking my mobile view.

Functionality: when people pick NOT NOW the pop-up will disappear immediately and return later (this could be set based on time on site or number of pages visited). The next time the user is much more likely to convert.

An Added Benefit:

In the original design, the only data being collected is how many people are clicking NO THANKS. But this isn’t rich data because as we saw in our example many people are interested, just not now. By collecting NO THANKS stats the retailer is likely drawing the wrong conclusion about their shopper intent. In the new design, we’re collecting richer data.

NOT INTERESTED– this is a pure count of people who aren’t interested. There is a very low probability of a false positive (link) because the user has 2 choices. If they are clicking NOT INTERESTED it’s because they really aren’t interested. So we’re collecting real data on shopper psychology.

NOT NOW– this button is revealing people who are interested (just not now). But it has another hidden benefit, something that will shed even more light on buyer psychology. And that’s this: say we program the site so that when NOT NOW is clicked the signup prompt disappears for 3 more pageviews. Let’s assume 60% of visitors click NOT NOW but only 9% signup when it reappears. This is a signal that we need to adjust the timing of the second prompt (it’s appearing too late).

Idea 8: Social Good

This is an interesting newsletter signup hook.

People want to feel their actions are generating good outcomes.

Further Reading

We hope you enjoyed these eight website popup ideas.

We’ve spent the last 13 years in our marketing lab, experimenting with ways to optimize conversion rates and grow sales. We’re ready to spill the beans.

The following articles will save you 13 years:

— Before revealing the secret that’ll improve conversion rates by 20% let’s zoom out to see the forest for the🌲: Optimize Conversion Rates: A Totally Different Approach

— For every 1,000 product pitches encountered the shopper buys one item (and we’re being generous). You want this to be your product. How do our brains choose? They rely on a ranking algorithm, not dissimilar to the one Google uses for search results. Our conversion copywriting process is designed to get your pitch to the front of the line.

— The link above revealed how to construct the perfect sales pitch. Next, this killer pitch needs to be infused into your product page. We have just one chance to convert this visitor (only 15% of visitors ever return). Read this next: Infusing Your Product Story To Your Product Page.

About Frictionless Commerce

We deliver an unfair advantage to technical product DTC brands (for example, Dyson) by improving advertising effectiveness by 20% in 90 days. This is achieved using a buyer psychology conversion copywriting framework. All paid traffic eventually reaches the product page and this is where we strike. Our process.

If you like doing the hard work yourself, our founder Rishi shares conversion ideas on LinkedIn every day. Connect with him here.

If you want to make your life easier and still increase conversions, jump on a call.