Marketers have many tools in their toolkit. Humor is one of them. And sometimes humor gets us results no other tactic is capable of. Here is an example from duluthtrading.com:
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This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.