Marketers have many tools in their toolkit. Humor is one of them. And sometimes humor gets us results no other tactic is capable of. Here is an example from duluthtrading.com:
Neuromarketing is powerful, which is why us marketers need to be on the right side of ethics.
It's one thing to create a strategy to slow down distracted users. It's quite another to use tactics to manipulate.
Seen the Netflix documentary Fyre Festival? That's an example of unethical marketing.
Let's use marketing for good.