For the last 2 weeks the state of Texas has been exceptionally hot. What would happen if you (an e-tailer) pulled the list of your Texas customers and sent them this email (with a nice introduction message like– “We’ve been thinking about our Texas customers.”) …
Would email relevance make customers laugh out loud? Would they forward to family and friends? Would some of those forwards lead to new customers? Or would many customers get annoyed and unsubscribe from your email list?
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.