Exclusivity Messaging

Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read underlined section in screenshot below (underlined in red by me)—

TJ_Email

This is a very clever line because it creates sense of exclusivity in the mind of the shopper. That one tweak in messaging can make all the difference to click-through rates.

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