Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read the underlined section in the screenshot below (underlined in red by me)—
This is a very clever line because it creates a sense of exclusivity in the mind of the shopper. That one tweak in messaging can make all the difference to click-through rates.
